Even if your small business is a brick-and-mortar one, it just makes sense to build an online presence, too. However, online marketing is a lively art, and the only way to determine if a strategy is working well is to try it, test it, change it if it’s not working, and try it again. We offer here four strategies for you to try and test on your website.
Some people just aren’t built for the office life, but these days, thanks to the Internet, starting your own business is easier than ever. While you’ll work just as hard—and maybe harder—than you did for your old boss, you won’t have to waste time commuting, and your other business expenses could go down, too. Plus, you’ll get to work from the comfort of your own home. What could be better than that? And if you’re smart about it, your new business could bring you some great profits, too. Here are 3 suggestions for businesses you could start today.
Lots of people are working from home these days, but many are remotely employed – they hold down a traditional job from a non-traditional location. But what if you could work from home doing something totally out of the box? If there were ever a time when unusual businesses could thrive, now would be that moment – so give it a go! These 4 unusual jobs are perfect for people who are ready to break away from the office.
Franchising has become a popular investment concept, judging by the big names opting to take this route. Recently, several brands have chosen it as their preferred means of expansion into various parts of the world. What, then, makes for a successful franchise? What characteristics do thriving franchises have in common?
Scaling up a small business is not easy; if it were, we wouldn’t have any small businesses because they would all rapidly grow. As simplistic as that analysis may be, we probably all know at least indie store that would love to grow into a chain, or an online company that can’t expand past a handful of core customers. Take your pick of reasons: lack of money, lack of confidence, bad luck, or poor decisions. So, where can we find inspiration and ideas? It’s easy to believe that the internet will solve everything and give us contacts that will take us to the next level; easy, but often wrong. We need to meet people and see them face-to-face, in a way that even Skype and Google Hangouts can’t deliver. Hence the need for conferences such as the 3 below, that can help you make that move to the next level.
Do you have a great idea for a business? Before you can turn that idea into a revenue-producing machine, you’ll need to acquire some money. This capital can come from a variety of sources, but do you even know where to start? For a first time business owner, the complexities of financing can be difficult to master. Here are some tips you may find helpful.
When I was in my late twenty’s, I had a horrible experience buying into a popular franchise concept. I am a lover of all things business and have been self-employed most of my adult life. After my sour franchise experience, I have investigated hundreds of franchises trying to find just the right thing. At this point I consider myself a franchise investigation pro. Here are the questions you need to know to ask in order to properly vet a franchise.
The 9-5 job scene is changing rapidly. Many businesses are adopting a more contemporary approach to structuring office life—and for good reason. A study by Gallup concluded that all variations of remote work showed much higher levels of employee engagement than did traditional work options. Of course, only you can decide if taking a remote approach is the right one for your business. If you’re able to let go of the need to oversee all of your employees in a physical office, you might discover that adding a remote work option increases your efficiency, and therefore, your competitive advantage.
Ever since the election of Donald Trump as president of the United States, the economy has entered unknown territory, with many seeing him as a volatile wildcard who could cause an upheaval of the political and economic status quo. If you’re an entrepreneur or the owner of a small business, you may be wondering what all of this means for you and your future. We explore some of the ramifications here.