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Email marketing is a great way to increase online sales. It may seem like an overdone strategy, but the results are there if you know what you are doing relative to your recipients’ interests. Here are six tried-and-tested practices to enhance your email marketing strategy.
1. Provide Valuable Content in Your Email Marketing
Your content’s value is determined by its relevance to the intended recipients. This means you have to understand your customers before launching your email marketing campaign. If possible, put your subscribers in categories and create different emails for each group. The bottom line is to get as many people as possible to act on the content you send them. Therefore, overlook all the work needed to actualize this and set your eyes on the result.
2. Email Marketing Funnel
Sales and marketing funnels are often underrated. According to ClickFunnels, a proper email marketing sales funnel can help you better understand your customers and make necessary tweaks to streamline your marketing content.
If, for example, your email list has 400 subscribers, 300 of which click on the link you send them, but only two of them convert, an email marketing funnel can help you locate the leaks. You could be losing leads due to a broken page on your website or misleading content somewhere along the pipeline. Without a sales funnel, it would take you ages to identify and get around the problem.
3. Make Subscription a Seamless Process
This may seem obvious, but it’s where most marketers fail. Subscription should be as simple and straightforward as possible.
The best way to do this is to include an email sign-in on all your marketing content, from email messages to blog posts and web pages. Additionally, ask only for necessary information and, if possible, make the whole thing a single-click process.
4. Give Them a Reason to Sign Up
Your recipients might be saying, “I already have enough people spamming my email with weekly marketing newsletters. Why should I add you to my list?”
This is a question every potential subscriber wants you to answer before they will register. It comes down to your level of generosity. You can simply offer them content with your email marketing, and join a long list of unsuccessful marketers, or perk that up with some bonus reasons to entice them. Exclusive deals and discount offers are great ways to entice users to sign up for your email list.
5. Have a Single Goal for Each of Your Emails
While you may feel prompted to insert more than one call-to-action (CTA) in your emails, focusing on a singular goal is a more effective way to invite clicks. Readers don’t have the time to read your blog, participate in a survey, and schedule an appointment all at the same time. They want information that channels them to one single action. So set your goals depending on how long you have engaged specific customers and how each of them has responded to previous emails.
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Email marketing is the past, present, and future. The only thing that is changing is the set of techniques and best practices for a successful campaign. The above tips should make you a better digital marketer and improve your overall digital marketing strategy.