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All business owners hear about the importance of building an email list, but what good does it do if no one actually opens the emails you send? If your open rate is lower than desired, there are ways to give it a boost. With everyone sending out emails, you need a proven strategy to make sure your emails don’t get lost in the shuffle. Try putting these proven email marketing tactics to the test and watch your open rates skyrocket.
1. Make Your Emails Stand Out
Think about the last email you opened. What made you decide to take a peek? The emails you send out to your list only have a split second to grab the reader’s attention. You need to think creatively to make them stand out. The graphics need to look amazing. If you don’t know how to design an eye-catching email, engage a digital marketing agency like Appiloque for help.
2. Less Is Sometimes More with Email Marketing
Have a new product launch waiting in the wings? You probably want to shout it from the rooftops. However, bombarding your email list with hourly reminders isn’t the best way to engage your audience with email marketing. Doing so will only make your open rate plummet. Flooding inboxes may even trigger a spam detector. The junk folder is the last place you want your emails to land. What’s a better solution? Try sending out only a few emails each month. For example, a weekly newsletter may be a good place to start.
3. Offer an Incentive to Click
Why should someone open your emails? Readers like incentives. Perhaps you can offer a subscriber-only coupon code or give a sneak peek of an upcoming product. If you can create a fear of missing out with your audience, they’ll always want to open your emails. Incentives not only improve open rates, but they’re also a well-known tool for boosting your click-through rates.
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4. Pinpoint the Best Time for Email Marketing
When is your target email marketing audience most likely to open an email? Just knowing the answer to this question can have a huge impact on your open rate. Most people check their email in the morning, so scheduling emails to arrive overnight is a good option for most businesses. While Tuesdays were once the best day for emails, many companies now get better open rates on Thursdays.
5. Make It Easy to Unsubscribe
While this may sound counterintuitive initially, making it easy for readers to unsubscribe is a good email marketing ploy. Include an unsubscribe button near your email address. Yes, some people will leave, but they weren’t your true fans anyway. More people will sign up in their place, and your open rate will improve ten-fold once you only have interested people on the email list.
6. Value Proposition Is Everything
What will your readers gain from opening your emails? Value proposition should be at the forefront of every email blast you send. This is essential for all email marketing tactics. Don’t just stuff your emails full of fluff. Instead, make sure every word informs, entertains, and provides value to the reader.
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7. A Little Personalization Goes a Long Way
Direct mail is either addressed to the intended recipient or the current resident. Guess which one is most likely to end up in the recycling bin? Personalization makes people feel special. There’s no reason you can’t personalize every email you send out. Adding the reader’s name to the subject is a proven way to increase open rates, and it doesn’t require any additional effort once you automate the process.
An Unopened Email Is a Waste when Email Marketing
Think about the time you invest in crafting emails. It’s a direct shot to the heart when no one opens them. However, all hope is not lost. Implementing some or all of these email marketing tricks will surely boost your open rate and increase audience engagement.
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