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If you’re not living under a rock in this digital world, you would know that video marketing has become the most effective way of getting your point across. YouTube is now the world’s second biggest search engine, with over 1 billion hours of video content consumed on the platform.

Also, in the next 2 years online videos will comprise over 82% of all consumer internet traffic. This is a 1500% jump from 2017! That’s not all, 95% of viewers retain a message when it’s shown on video against a measly 10% who read it on text. Also, 72% of customers prefer learning about a service via video.

When these facts stare at you, it becomes extremely clear, very quickly that your business should also add a video marketing element to its strategy, irrespective of its size and scale. Video marketing can help level the playing field for small businesses by helping them stand out against their bigger competitors.

As a small business owner, you may ask, how does it exactly do that? The answer to that is, whatever you can do with it! That’s right. Video marketing can include a host of options that you can tailor to your exact needs.

Don’t Have a Video Marketing Budget? 

Make a lo-fi video! You no longer need expensive gear, expert technicians, and a ton of money to make a great marketing video. Smartly created lo-fi content and it’s as widely viewed as its high-production counterpart. You have all the tools you need, literally in your hands.

Smartphones with high-resolution cameras, cutting edge editing software, access to post-production tricks and hacks, you name it, you have it! Lo-fi videos can easily be created with the most basic tools. If done right, it can create maximum impact and garner visibility for your business.

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People Don’t Know How to Use Your Product? 

Make an explainer video! The lesser your consumers understand your product/service, the less likely they are to use it. So, what do you do? You simply create an explainer video. An explainer video will walk the viewers through your product.

For example, it will answer some of the more basic questions and laying bare to the entire working, thereby showing them the value of your product. So, explainer videos are a great video marketing tool that can work wonders for a new product or service.

How to Get People to Trust Your Product? 

Make a testimonial video! Sometimes, all you need to make testimonial videos with consumers who are happy with your product/service to increase its popularity. Studies have shown that people tend to trust videos more than any other form of testimonials because these make for relatable stories – it gives your brand a genuine name and a face that humanises it.

How to Tell People About a New Product or Service? 

Make an announcement video! Announcement video marketing can help you generate the right buzz for a new product. So, you can create hype, get the attention of potential consumers and maintain brand relevance by smartly using teaser videos as a build-up to your product announcement. These videos will make viewers aware of the new product/service and also expand on how it can help better their lives.

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How Does Video Marketing Keep Generating Interest in Your Business? 

Make a video on tips and hacks! Everybody loves good hacks, especially if they make their lives easier. A video about tips and hacks not only gets your business the attention you want, but also asserts your position as an expert in your field. It deepens the trust in you and your business. It also helps your brand get the share of voice that you’ve been aiming for.

How to Make Sure Your Videos Are Found? 

Have an active social media presence! Now that you’ve created the video that you want, it is important to make sure that you post them on all the relevant social media platforms. This will help your video reach your target consumers so you get the most out of your video marketing strategy.

Facebook allows you to post up to 30-minute long videos. However, the more popular Facebook videos are less than 30 seconds.

Instagram offers you to post up to 60-minute long videos on IGTV. It also lets you post videos of up to 60 seconds on your feed, which are more popular. The most recent addition on Instagram is their feature Reels. They allow you to post short videos of up to 30 seconds, which is a extremely popular format today.

YouTube and Vimeo are platforms where your videos are more likely to get discovered. So, uploading your video on these sites is essential.

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Final Thoughts on Video Marketing

All in all, every business, irrespective of their size and scale, needs to use the video marketing format in furthering their business interests. If you are a small business owner looking to create new marketing videos for your brand, you can start by looking up production companies like Shoots. These companies can offer you an array of services to fit your scope and your budget. Read more about Shootsa in San Francisco here.

Happy creating!

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