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You already know that a strong SEO strategy is key to the success of virtually any type of business in the digital age. You might also know that the elements of a strong SEO strategy can change and grow as user habits and search engine algorithms change.
For example, in 2016, it was discovered that desktop browsing only accounted for 48.7% of all online browsing. In other words, mobile browsing has become more popular than desktop browsing. You may need to adjust your SEO strategy accordingly. The following are key ways you can do so:
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1. Ensure Content Is Formatted Properly
Naturally, the screen of a small mobile device is much smaller than the screen of a desktop computer. As such, you need to format all content on your site to make it more “scannable” in order to improve your SEO strategy. Your goal is to format content so that someone will not have a difficult time reading it on a very small screen.
There are several ways you can achieve this goal. Some are fairly basic and common-sense. For example, you should strive to keep paragraphs relatively short. Only on rare occasions should paragraphs be longer than four sentences.
It’s also wise to use headers to break up content into sections. By doing so, you’ll cater to the way many people read online content. Surveys tend to indicate that when reading somewhat long articles or pages, many do not actually read all of the content. Instead, they scroll to the section of the content that provides the information they’re looking for. You can make consuming your content easier for these individuals by using headers appropriately.
Other formatting elements can also improve the mobile-friendliness of your pages. For instance, any time you plan on listing several points or pieces of info, strongly consider using a bullet-point list. This is another easy way to boost the “scannability” of a page.
Don’t overlook the importance of this. SEO strategy experts have discovered that Google’s algorithm prioritizes pages that users spend a reasonably long amount of time engaging with. If your page isn’t scannable on a mobile device, users may click away from it fairly quickly after opening the page. This will increase your bounce rate, which will result in your pages ranking lower when users perform relevant Google searches.
2. Ensure Your Site Loads Quickly & Performs Reliably
An effective SEO strategy doesn’t merely involve using the right keywords and formatting your content properly. Although those certainly are essential components of SEO, you must also remember that an SEO strategy should involve some degree of emphasis on the technical aspects of a site and page.
Google researchers have learned that approximately 90% of users will click away from a mobile page if it takes five seconds or more to load. If your pages are loading slowly, you’re losing a lot of traffic. Remember, as your bounce rate increases, Google’s algorithm will “interpret” this to mean that the content you offer is not genuinely valuable. The algorithm will respond to this perceived lack of value by ranking your pages lower in search results.
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Test your pages on various mobile devices to check how long it takes for them to load. If any pages take longer than five seconds to load on most devices, you should identify ways you can address the issue. For example, if a page appears to be loading slowly because it contains a large number of images, you might compress the images and/or remove some of them. Your developer can also suggest ways to fix the problem.
3. Use Important Words Early in Meta Descriptions
On many mobile devices and browsers, users will see smaller sections of meta descriptions on search results pages than if they were using desktop computers.
Meta descriptions are important because they tell a user whether the content on a page is relevant to their interests. Thus, it’s smart to include important words fairly early in meta descriptions. You want to be confident mobile users will know when your pages offer the type of content they’re looking for.
Just remember that you do not need to approach the process of strengthening your SEO strategy alone. In fact, you shouldn’t. Developing a proper SEO strategy requires a thorough understanding of the topic.
If you’re struggling to improve your strategy, the experts at a Long Island SEO agency can help.
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