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5 Digital Media Opportunities to Take Advantage Of

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Are you looking to move in a new direction in your career? There are several digital media opportunities to take advantage of in 2020.

In the digital media industry, analysts project revenue to reach nearly $200 million this year. Indeed, many businesses are recognizing the success of online marketing strategies.

Therefore, demand for content creation, blogging, and design is rapidly increasing. At the same time, consumers are also driving digital media market growth. For example, in March of 2020, consumers spent more than twice as much time online viewing current events than they did in the previous March.

As an entrepreneur, you need to know exactly which opportunities are in demand. Read on to learn about several digital media business opportunities to take advantage of in 2020.

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Start a Blogging Business

A blogging business is one of the best digital media opportunities to take advantage of this year. To get started, all you need are a blogging platform and a way with words.

Many blogging businesses use WordPress because of its user-friendly interface and versatility. Once you’ve selected your preferred platform, you can install a theme to start designing your site.

Of course, you also need to choose a winning domain name. Ideally, this should be specific and memorable to differentiate your blog from others in your industry.

Next, conduct research on high-traffic topics and choose one for your first blog post. Once you’ve gained significant traffic, you can monetize your blog through advertisements or affiliate marketing strategies. Certainly, with time and effort, a blogging business is a profitable digital media business opportunity.

Copywriting Is a Promising Digital Media Opportunity

Starting a copywriting company is another way to make money in the digital media industry. Typically, businesses need copywriters to design sales pages, create email marketing or affiliate marketing campaigns, and write quality content.

If you have a passion for writing, this is definitely a great option for your business. As a copywriter, you learn valuable skills that are essential for running any online company.


For example, you typically gain content writing experience, which is crucial to generate organic traffic. Namely, almost every business needs some form of advertising and digital communication to maintain their customer base. Thus, starting a copywriting company is the perfect opportunity for entrepreneurs to earn money this year.

Is a Digital Media News Company the Right Opportunity for You?

In addition, a news company startup is another profitable opportunity to take advantage of in 2020. Indeed, consumers are viewing news stories in record numbers this year. Their desire to stay up-to-date on pandemic and lockdown statuses makes news companies increasingly profitable ventures.

To start a news media business, build an application using a news API. With this interface, you can get real-time, direct access to data from global news sites. For example, Webhose news API provides data access to from more than one million different website feeds. This streamlines the news coverage collection process for your business.

For these reasons, starting a news company is a great opportunity to take advantage of the digital media industry.

Are You Good with Graphic Design? Consider Freelancing

Starting a graphic design company is another profitable business venture. Businesses are always looking for designers to help them improve their brand image and social media marketing strategies. Whether they’re selling products or professional services, business owners know the importance of attractive visual elements. They all need logos, banners, and posters.


Fortunately, there are many free graphic design tutorials and courses online to get started. Plus, there are also affordable design platforms with templates for various social sites. Once you have the proper skills and resources, you can use a freelance job website to start acquiring clients. With visual elements in high demand, now is the perfect time to start freelancing graphic design work.

Online Video Production Is in Great Demand

Online video production is another great digital media business opportunity this year. This is one of the best online businesses to launch if you’re looking to build an audience. With enough people watching your videos, you can start to generate revenue from the advertisements your viewers watch.


Of course, you can also use your video production outlet as a launching pad for another business you want to launch. For example, if you wanted to start an ecommerce store, you could use video production as a promotional strategy. Over time, you can also earn profits through sponsorships or selling courses relevant to your content. In this way, online video production is a profitable digital media business venture this year.

Wrapping Up

There are multiple digital media business opportunities to take advantage of in 2020, including:

  • With a blogging business you can monetize online content creation.
  • A copywriting company is another way to make money this year.
  • With soaring consumer media consumption, you are sure to earn profits by launching a news company.
  • Many business owners are seeking graphic design freelancers to create attractive visual elements.
  • Online video production is another great option to generate revenue.

Take advantage of these digital media business opportunities in 2020.