better engagement for a business website represented by an overhead shot of several people seated around a laptop and gesturing toward the screen

How to Optimize Your Website for Better Engagement

Living in the digital era, when most people do everything online, a website is a visit card for businesses of all sizes and niches. Simply put, it’s a must to set up and optimize your website. Many business owners consider running a website to be one of their main marketing tactics for gaining better engagement.


If you have a website, that’s great. But if you know how to optimize your website for better engagement, that’s even better.

Today, practically every business has a website. In fact, there are more than 1.13 billion websites on the web. Internet users get overwhelmed with that many websites, so it takes time and effort to create a website that drives engagement and encourages visitors to spend much time on it.

In this post, we’ve collected eight proven ways on how to optimize your website for better engagement.

1. Invest in Eye-Grabbing Website Design for Better Engagement

It’s no secret that most people are visual learners. This means most people perceive visual information better. They pay close attention to visuals when it comes to your website. Visitors also crave eye-grabbing website design as it positively affects user experience and gives them a reason to engage with your website.

To optimize your website design, not only should you know and follow all current design trends, but you should also learn more about your audience and their preferences. For instance, some people prefer simple yet stylish design.

Here’s a well-known email marketing platform, Mailchimp. Take a look at its website design:

If you’re not a big brand with an in-house team of designers, it’s a good idea to turn to a reputable digital design agency and outsource website design creation. When you work with experienced designers, you can get a great web design that grabs the attention of your target audience without hiring in-house professionals.

2. Work on Site Navigation

When people visit your site, they want to quickly find relevant information, content, and features with ease. Having good website navigation can not only improve user experience on your website, but can also result in better engagement. This is because it’s easier for people to stay on your site and switch between pages for more information.


People have a wide array of websites that offer similar information or products. One thing that makes you different from others in your niche is your website navigation. The easier it is for visitors to find what they are looking for, the better. Proper website navigation helps to keep users engaged and reduce the bounce rate.

3. Provide Excellent Customer Service for Better Engagement

During the customer journey, people may have questions, worries, or concerns. They expect companies to listen to them and provide prompt solutions. In other words, people expect outstanding customer service.

When it comes to your website, especially if you use it as a primary source of brand communication, your visitors may want to contact your company to ease their worried minds. What is more, it’s not enough to implement a chatbot on your site. You need to provide omnichannel customer service to drive better engagement and greater customer satisfaction.

Here are several ways on how to provide customer service on your website:

  • Chatbot
  • Phone numbers
  • FAQ sections
  • Email address
  • Social media accounts

4. Feature Customer Testimonials

It’s no secret that modern users crave social proof before they will do business with you. That’s why they pay close attention to peer recommendations or customer reviews. Reading positive feedback from existing customers increases trust and drives better engagement.

For this reason, it’s a great idea for your website is to feature customer testimonials.

Let’s take a look at Taplio. The company asks their clients for customer reviews and features them on the main page:

To wow your visitors, consider using customer video testimonials on your website. Why? People know that only a few customers are ready to provide video content to support their favorite companies, as it takes a great deal of effort to get video testimonials. As a result, this type of content drives loyalty and trust.

5. Run an Expert Blog to Generate Better Engagement

People are selfish creatures. When they visit your website, they don’t have interest in your company. They are simply seeking out solutions to solve their pain points. For better engagement, it’s important to be an expert in your niche and provide useful advice.

How? Simply create an engaging blog that has all relevant information on your subject. If you publish handy blog posts, not only will you drive engagement among your visitors, but you will also attract new ones. And if you add posts regularly, your audience will come back for more.


6. Create Website Pop-Ups

It’s harsh but true: People will quickly quit your website if they don’t find relevant content.

However, there’s a tactic to use that will give your website a second chance to interact with your visitors: website pop-ups! A website pop-up is a window that appears on the website page even when the user doesn’t take any action.

It’s one of the strategies that website owners use to promote products or collect leads in subscription marketing. At first blush, pop ups can annoy website visitors. However, when done right, they can grab the audience’s attention and lead to better engagement. So just put your visitors first and offer something irresistible.

Check out an example of a website pop-up that drives user engagement:

7. Give Affiliate Marketing a Try

Word-of-mouth marketing has always been the most powerful form of promotion. Although it has transformed over the last decades, peer recommendations still get higher engagement.

To make good use of this tactic for better engagement on your website, consider giving affiliate marketing a try. It’s another form of word-of-mouth marketing, as individuals or companies get bonuses or commissions in exchange for promoting your goods or services.

Once you have an affiliate program on your website, it will attract interested visitors who will spend much time on the page while looking for information. What is more, you can also rely on affiliate link tracking techniques and therefore track your affiliate program performance with ease.

8. Add Social Share Buttons

When you’re aiming for better engagement on your website, it’s important to remember about other cross-channels where potential visitors can be. One of the great ideas is to integrate social media in your website and add social share buttons.

The idea is simple: When visitors find your content useful and interesting, they have a chance to share your content on their social media profiles quickly. This can result in new visitors and better engagement.


Optimize Your Website and Enjoy Better Engagement

Most website owners want to achieve their business goals with the help of their websites. This is a normal desire. Businesses invest time and effort into creating a website, but having one means almost nothing unless you know how to optimize your website for better engagement.

When website visitors come to your site, spend time scrolling its pages, and come back for more, you get a chance to turn visitors into leads or even customers. That’s why it’s important to boost user engagement. The above-mentioned tips will help you optimize your website for better engagement.