Featured image by Fiona Feng
When it comes to vehicle advertising or any form of out-of-home (OOH) advertising, the design of your ad must be bold and eye-catching to achieve positive results. Placing an ad on a moving vehicle means pedestrians and other motorists will only have a few moments to notice and engage with your ad.
Opting to incorporate car advertising into your marketing strategy is a cost-effective and easy way to reach your target market and turn heads. To keep it simple, Adverttu, the UK’s fastest-growing transit media platform, has offered their six do’s and don’ts for designing your very own branded vehicle wrap.
1. Do Remember to Be Bold
Go big and be bold. Your design needs to capture the attention of your audience within seconds. Utilize larger images and bold colors to make this ad as eye-catching as possible. Although, with this being said, you must always remember to stay true to your brand and keep in mind what your audience wants. Sometimes a large image of what you are selling and some simple text is enough to see positive results.
2. Do Consider Your Target Market
As with any marketing campaign, your target market must be at the center of your planning and design. Despite being bold and creative when advertising on vehicles, you must remember who your audience is and what they are likely to take notice of when living their daily lives.
This will also help to decide the location you wish to focus on. For example, if you are targeting students, the focus will be around areas of the city or town where they frequent. Also, your design should be based on the interests of these students as well.
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3. Do Consider Your Budget and Where On the Vehicle Your Design Will Go
Depending upon your budget, you have options to explore when it comes to placing your ad on the vehicle. This includes the rear window, door side, a full wrap, and wraps on bigger vehicles like vans and fleets. This must be considered when designing the ad, as this decision determines who is most likely to see the ad as the vehicle is in motion.
4. Don’t Overload Your Design With Text
When incorporating OOH advertising into your marketing strategy, your approach to design needs to be slightly different from your email marketing campaigns or digital marketing. To generate engagement, do not overload your design with too much text. When your ad is a moving target, your aim is to make a quick impression. This should not require pedestrians and other motorists to read a paragraph of text. Your message should be short, simple, and easy to read.
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5. Don’t Forget a Call To Action
A call to action will get your target market to engage with the ad they are seeing. Although, sometimes making a statement is a good idea, if you want to generate results you can easily measure, you should include a call to action to ensure you can measure the impact of your car advertising campaign. For example, you could use a promotional code to be used at the point of sale. This can then be used to track the direct results of your car advertising campaign.
6. Don’t Make It Too Complicated
Fancy fonts can be difficult to read, particularly on a moving vehicle. Do not overcomplicate your design with too many fonts and colors. This might seem more eye-catching but will be too much for your target audience to take in. Especially if, in the blink of an eye, the ad has moved onto a different street. Some of the best car advertising campaigns are simple, bold, and very effective, with very few words.
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