August 2018

paid search marketing

Some Practical Reasons Why You Should Invest in Paid Search Marketing

Marketing, Running Your Business

One Internet advertising model that enjoys great popularity among small businesses is paid search marketing. This is also called pay-per-click, or PPC, advertising. One of the most compelling things about PPC advertising is the fact that it provides immediate results. More precisely, within an hour of your placing an ad, people will click on it and visit your website. So now the question is, should you include pay-per-click ads in your marketing mix?

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brand message

The Best Ways to Deliver Your Brand Message to Your Target Audience

Marketing, Running Your Business

It is vital that, alongside marketing your product or service, you also deliver your brand message to your target audience. Ultimately, this will help you to achieve your goals and create a loyal following of returning customers. To understand the best way to deliver this message there are a few things you need to do first.

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mhealth

Take Advantage of the Growing Opportunities in MHealth

Business Ideas

At first glance, the marriage of healthcare and mobile apps might seem a strange one. Many people have a fairly rarefied view of medical appointments. They would never imagine incorporating their smartphones into the management of their personal health. But as access to—and acceptance of—digital solutions becomes more commonplace, the healthcare market is seeing the beginnings of enormous disruptions to the status quo. According to a 2017 report from the IQVIA Institute for Human Data Science, there are currently more than 318,000 mobile health, or mHealth, apps available worldwide. What’s more, there are more every day.

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leadership 5

Leaders Are Readers: Books to Boost Leadership Skills

Business Ideas, Entrepreneurs, Opportunity, Productivity, Running Your Business, Success Stories, Top Lists, Uncategorized

Leadership is an important skill that governs every aspect of our lives. Leadership skills come naturally for some. But for most people, they’re developed over time. Experience is necessary to develop into a good leader. Understanding leadership theory isn’t enough to get results, especially when running a business with multiple employees. Still, concepts blossom into direct experience when absorbed from the right source.

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email

How to Integrate Email with Social Media for a Powerful Marketing Strategy

Network Marketing, Running Your Business, Social Media

People think that email is dead. However, it’s not. In fact, it’s very much alive! By 2020, more than 3 billion people worldwide will be using email. That’s 3 billion potential customers you can reach via your email marketing software. One way to maximize email is to tie it in with an equally powerful platform—social media. Making these platforms work hand-in-hand can make your marketing automation strategy even more powerful than it already is. Here are some ways you can do that.

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