October 13, 2011

Technomic Finds Restaurant Chains Tailoring Menus To Local Preferences As They Expand Internationally

MarketWatch: In an industry where domestic growth has been elusive, U.S.-based restaurant chains are attempting to evolve into truly global brands, reaching emerging markets where less industry saturation and competition exists. As chains seek to establish footholds in these untapped markets, they are challenged to strike a balance between maintaining their brand identities while tailoring

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Less Than One Year After Launch, MAX Systems Signs 1000th Franchisee

Auto Remarketing: Online advertising company MAX Systems announced Monday that more than 1,000 franchisees now use its product MAX Ad to help guide “smarter” Web advertising. Furthermore, MAX reached this milestone in less than a year (11months) after its initial launch. “As consumers increasingly turn to the Internet to research purchases, it is becoming more

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