Coupons and Cash Back Drive Sales
According to eMarketer’s “Shoppers Turn to Smartphones and Tablets to Cash in Coupons,” only 36.5% of businesses planned to offer mobile coupons in 2014. That number is expected to reach 44.5% in 2016. This past year, the number of users who shopped using mobile coupons climbed to 15%, up from last year’s 10%. That meant […]
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