Some Practical Reasons Why You Should Invest in Paid Search Marketing
One Internet advertising model that enjoys great popularity among small businesses is paid search marketing. This is also called pay-per-click, or PPC, advertising. One of the most compelling things about PPC advertising is the fact that it provides immediate results. More precisely, within an hour of your placing an ad, people will click on it and visit your website. So now the question is, should you include pay-per-click ads in your marketing mix?
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