Books

Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Pla

Business owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Suddenly, everyone becomes so focused on short-term goals that the entire organization loses sight of the long-term vision. The solution is to “start at the end.” When you know where you want your business […]

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What I’m Reading This Week

Starting a Business: Learn What You Need in 2 Hours by Michael F. O’Keefe, Scott L. Girard, and Marc A. Price You have a brilliant idea and a pocketful of ambition. Now what? Do you have what it takes to be an entrepreneur? Are you a self-motivated dynamo ready to dive into the business jungle

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How To Self-Publish a Book

This sounds easy. I created an account on Createspace.com. They are owned by Amazon. Great customer service. You have any question at all you hit a button that says “Call Me” and within 30 seconds they have a customer representative calling your phone. I downloaded a Microsoft Word template they provided. This template took into

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501 Killer Marketing Tactics

A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has upped his game, and in , he delivers even MORE sure-fire marketing strategies and

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Book Review: Appetite for America

In the book Appetite for America: How Visionary Businessman Fred Harvey Built a Railroad Hospitality Empire That Civilized the Wild West we learn that the name Fred Harvey was once ubiquitous in America. His company built the nation’s first chain of restaurants, lunchrooms, hotels, bookstores—in fact, the first national chain of anything—and was heralded for

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Turning Junk into Gold

With no long-term plans and only a survivor’s instinct, Willis Johnson built multibillion-dollar auto auction company, Copart, from one modest junkyard. In his new book, Junk to Gold, Willis Johnson shares his story of success and how faith, family and hard work helped him live his dream. Johnson talks about his business, Copart, and how

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