Franchising in Brazil/South America

McDonald’s Fined $1.8 M In Brazil For Free Happy Meal Toy ‎

AdAge.com: McDonald’s is being fined $1.8 million by the government of Sao Paulo for giving away toys with Happy Meals, following a complaint by a consumer defense group, reported Brazilian trade publication Meio & Mensagem, Ad Age’s editorial partner in Brazil. The Instituto Alana, a Brazilian nonprofit, claimed that the free toy with a McLanche

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TransMedia Group Opens Office In Sao Paulo Adding To Its Global PR Expansion

MarketWatch: The Public Relations firm TransMedia Group is opening its first office in Sao Paulo, Brazil as the firm’s international business continues to expand. TransMedia also has entered into a strategic partnership with Atitude Press, a leading communications firm in Brazil. The firms have agreed to refer business to one another and serve the publicity

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McDonald’s Latin American Franchisee Posts Big Revenue Growth

QSRweb.com: Arcos Dorados Holdings Inc., Latin America’s largest restaurant chain and the world’s largest McDonald’s franchisee, today reported unaudited results for the third quarter ended Sept. 30, 2011. Third Quarter 2011 highlights include: * Revenues increased by 24.7 percent year-over-year, or by 19.8 percent on a constant currency basis, to $984.0 million (U.S. dollars); *

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Union Says McDonald’s Underpays Brazil Employees

BusinessWeek: Brazilian lawmakers have called for a public hearing into charges that McDonald’s employees in Brazil are being underpaid. Congressmen Sabino Castelo Branco and Eudes Xavier have summoned the president of the McDonald’s franchisee in Brazil to discuss the company’s wage polices with union representatives. The Sao Paulo restaurant workers union says it has a

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McDonald’s… McStress!

GroundReport: I was shocked to discover (unfortunately, once again!) that the McDonald’s restaurants are pretty dirty in this country. I have seen some restaurants with flies flying around the tables, dirty and gluing floor that seemed to have been cleaned for the last time about two weeks ago (maybe more!), dirty tables that had clearly

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Recruiting Latino Franchisees: Essential Tips For Franchisors

FranchiseUpdate: Franchisors looking to bring in minority franchisees must consider the current cultural aspects of the ethnic minority groups they are hoping to recruit. One of the potential recruits a franchisor should consider is the fastest-growing ethnic minority population in the United States: the Latino community. Approximately 45.5 million Latinos currently living in the U.S.,

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