There are many costs to being an entrepreneur, and some of them are hidden costs. The SBA estimates the average cost of starting a business to be around $30,000. No matter what type of business you start, you’ll need to invest hours in its creation and development. These costs alone are enough to intimidate prospective entrepreneurs from ever following through on their ideas. However, they don’t paint the entire picture of entrepreneurship. There are also hidden costs to being the founder and director of your own enterprise. You’ll need to be prepared for them as well.
Any new business needs to spend plenty of time and energy on its marketing campaign. That’s just what it takes to get a finger hold in your business’s target segment and start to carve out a share of the market. Email marketing is an important part of this effort, but it can be fraught with obstacles. The last thing your business needs is to have an email campaign that gets stuck in potential customers’ spam folders. Follow these 4 steps to substantially improve the number of your messages that arrive safely in your recipients’ inboxes.
The evolution of technology means that small- and medium-sized businesses can now compete with larger organizations in international markets. Moreover, recent data from OECD (the Organisation for Economic Co-operation and Development) shows that 9 of 14 member nations have business creation trending upward. This is encouraging news for new entrepreneurs. But there are a few precautionary measures a small or startup business should take before plunging into overseas adventures. Here are 4 hacks for entrepreneurs entering global markets.
If your business is in a place where you have a good volume of passersby, then one or more PVC banners could be worth their weight in gold. For a small initial outlay, you could be exposing your services or promotions to very large numbers of people for a relatively inexpensive price. To learn more, read on.
No matter what type or design of business signs you ultimately choose for your business, your signage must be artistically created and properly mounted. However, these 5 points to consider in your custom wooden business signs can make your selection process a lot easier.
As we near 2018, the “mobile first” mantra should seem like old news to savvy marketers. For the first time in history, mobile officially accounts for more than 50% of all web traffic. If your retail website isn’t already optimized for mobile traffic, or at least responsive to small-screen viewing, it’s time to get on the stick. Use these 7 mobile design tips to turn casual visitors into committed customers.
If you are making any of the mistakes we discuss in this article, stop right now! While you may notice short-term gains, your long-term rankings will suffer. Quality, ethical SEO is the only surefire way to survive in the online world. And in order to deliver quality, you must write, develop and optimize for people—not Google.
Are you still on the fence about building a website for your business? It’s pretty clear that every business needs one these days, yet many business owners still fail to realize the many benefits a website can bring to the table. Recent studies show that 88.5% of people in the US and Canada are internet users. They spend approximately 35 hours a month browsing the web. All this points to the fact that a website can expose your business to more eyeballs, and with the right marketing tactics, you can guarantee that these eyeballs come from your target audience.
Looking for startup ideas? Start with a passion for your products and services. That is a major motivating factor when you’re starting your own business. But you need to go further. If you’re not offering customers something original it can be hard to differentiate yourself from the competition. Sharpening your competitive edge often means developing a different angle that reinvigorates a familiar offering. If you’re struggling for inspiration, here are 3 startup ideas that can capture your customers’ imaginations.
Ask yourself, “How can my business operations benefit from technology?” Many businesses have been profitable for decades without ever integrating technology into their day-to-day business operations. However, businesses who fail to adapt to modern technology are slowly fading into the background. Just look at how quickly Uber overtook the taxi industry. It may be time for you to consider integrating innovative technology into your business, if you haven’t done so already. Here we discuss several types of technology that can benefit almost any type of business, whether it’s small or large.
In any industry dominated by big brand names and well known players an independent company needs a unique selling point. Only in this way can they differentiate themselves from their larger competitors.
Launching an e-commerce business isn’t for the faint of heart. Even if you have the most brilliant idea for a product or service, you still have lots of competition to face and some tough challenges to overcome. What’s more, with all the other e-commerce businesses and entrepreneurs already out there nowadays, it can be downright impossible to stand out and carve a niche for yourself. However, it’s still possible to launch a successful e-commerce business. You just need to do it right. Here’s what you need to know.
It’s the dream of everyone who has ever whipped up a meal for their family and friends and been told that the meal was a ringing success: starting one’s own restaurant. Many people have this dream. However, they neglect some of the nuts and bolts of the operation, such as finding the right suppliers. Here are some of the ways to ensure that your owner-supplier relationships are as beneficial as possible.
The only way a small business can be successful is by maximizing productivity. The problem with that is that as your small business grows, you will have to hire on more employees to lighten the workload. And the more employees you have to manage, the harder it will be to keep track of productivity levels. Here are just some of the most common small business productivity mistakes and what you can do to avoid them.
With a little bit of discipline and planning, a career of working remotely as a freelancer can provide you with the chance to see the world. Setting this up will take some time while you get your bearings straight, but the payoff will be well worth it. Here’s how to get it done.
Twenty years ago, project management was almost exclusively a career in the construction and IT industries. Today, however, project management is a fundamental part of all organizations, as most businesses have adopted a project-centric business model. What has this meant for the traditional route into a project management career?
Benchmarking is no savior, but it can enable businesses to have keen insight that enables them to better prepare for their futures. It’s one piece of a larger strategy to keep organizations competitive and ahead of the game.
Passive income is everyone’s ultimate dream, right? Having passive income is like having an income conveyor belt that allows you to make money for your business while you do absolutely nothing. However, achieving the reality is far from easy. Being able to rely on a passive income requires hard work upfront. There is no magic switch you can install on your business’s website. You’ll have to be willing to do the work in the beginning and keep things running with routine maintenance after that. That’s because if there’s a chink in the chain, that chain isn’t moving at optimum speed. And speed is essential to keep your business’s passive income running along. Here are a few methods to help you get started.
Midwinter is the season for fun activities, so plan some enjoyable entertainments for your office staff during the holidays. While you might not have the budget for some of the activity ideas on this list, that’s okay. Get creative with the budget you do have, because it won’t be any fun if you have to be miserly about it.