Marketing

How Being Active on Social Media Boosts Customer Appeal

SEO was the big thing back in the day, but social media has taken the spotlight as a serious marketing tool for most brands today. While search is still a major entry venue for most businesses seeking visitors to their sites, social media offers bona fide customer engagement. There are reasons why lots of brands are ramping up their efforts to become more active on social media, and we plan to get into a few of the major ones right now.

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Learn Digital Marketing Skills FREE via Google Primer

Learn Digital Marketing Skills FREE via Google Primer Yesterday I received an email in my inbox from Google Primer. I was not too sure what Google Primer was but the email insisted, “Primer is a fast, easy way to learn new business and digital marketing skills in 5-minute bite-sized lessons.” The App was free, sounded

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Businesses Look to Content Marketing to Boost Their Appeal

The idea of content marketing might be alien to some business who are still used to paying for space in print publications or radio commercials, but it’s growing at a rapid rate – especially given that 81% of customers conduct online research before they buy anything.Businesses are increasingly turning to content marketing in order to boost their reputation, as advertising continues to evolve to keep pace with the digital age. If you know your business could use some quality content marketing to kick it into high gear but you don’t know where to turn, read on to find out more.

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Thinking Outside the Box: Market Strategies for New Real Estate Agents

When it comes to marketing, the real estate industry is in a league of its own. There are some fundamental differences in the methodology of marketing for real estate as compared with most other industries. For example, in a typical business setting, you have to market the products or services that you provide. While this also rings true for real estate, you have the added weight of having to market yourself. If you’re just getting started, it may seem like a daunting task to have to prove to the world that you can do it. Here are some tips to implement in your overall strategy to help get yourself out there.

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4 Strategies to Make It Easier for Your Customers to Find You

If you want your customers to find you online easily, you’ll need to follow some recognized techniques for search engine optimization, usually referred to as SEO. If the internet’s search engines can’t find you online, your customers won’t find you either. So if you’re building an online business, SEO, as daunting as it can seem at first, is an area you really need to learn about. To get you started, we offer 4 ethical SEO strategies that have been proven to work. 

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6 Tips for a Successful Marketing Strategy

As a business owner you probably wonder how to successfully market your company, your products, or your services without breaking the bank. A quick search on the internet for “marketing” will leave you dizzy from the number of options available. In addition, marketing is a creative skill, one that can take a lifetime to master. Here are a few tips to simplify things while you’re developing your marketing strategy.

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When It Comes to Cosmetic Sales, It’s All About the Packaging

Cosmetics are all about appearances, and that includes the packaging. If you’re in the cosmetics business, the good news for you is that the packaging industry for cosmetics is exquisitely well-developed, and providers of packaging have innovative solutions just waiting for you. You’re sure to find just the right packaging for your cosmetics that’s cost-effective, attractive and practical. Read on to learn more.

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6 New Branding Trends That Will Change Your Thinking About Marketing Your Business

When it comes to branding your business, you always want to stay ahead of the curve, and every year, new trends come along that shape the direction for branding in the year ahead.

From giving your customers a more personalized experience to finding ways to use such innovations as virtual reality and big data, you’ll want to stay informed so your brand—and your business—don’t get left behind.

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Finding the Right SEO Keywords for Your Business

Keywords are defined as, “the phrases that explain the content of a page and the queries, inserted by users, into the search engines.” As such, webmasters in support of the inquiry must correctly optimize that particular page. For example, if you are looking for info regarding cars, the key phrase “cars” should be inserted. Makes sense, Right? This article is full of tips to help you navigate your way through google search terms and get some help if you need it.

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