December 22, 2008

Retailers Use Franchisee Route To Revive Brand

Economic Times: Liquidity crunch has not stopped brand expansion. Instead, retailers are tweaking strategies to make way for franchisee model, which will let them expand with minimum investment. Falling footfalls in malls and plateauing of demand in tier-I cities have diverted retailers’ attentions to smaller towns, where the demand has remained steady. While bigger retailers […]

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Franchise Focus: We Olive Ventura

Ventura County Star: Owner: Steve Tobey. Product or service: California-certified extra virgin olive oils, gourmet vinegars, tapenades, salsas, pestos, pastas, soap and skin-care products, ceramics, decanters, candles, linens and other gourmet food and gift products. Location: 294 E. Main Street, Ventura. Date established: November 2008. Hours open: 10 a.m. to 6 p.m. Monday through Saturday.

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