September 6, 2010

Renaissance Brand

QSR magazine: There was a time, not that long ago, when customers lined up in droves to get a hot Krispy Kreme glazed doughnut. People clamored to purchase franchise rights and throw open the doors as quickly as possible. Life at Krispy Kreme was looking up. Until everything came crashing down. Stores started to struggle, […]

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Franchises Work When The Brand Fits With The Personality Of The Salesman

Telegraph.co.uk: Did you ever think of franchising your brand? What are the pros and cons? Franchises work well when the business has a memorable marketing formula and work best when talented people take on the role of franchisee. Twenty years ago colleagues franchised 15 of our least profitable branches. The 10pc franchise fee immediately increased

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