August 2014

Cute and Funny to Sell Gross

Nasopure sells a bottle of saline water that you squirt up your nose to wash away mucus. How do you sell an outrageous product like this? Would you believe that cute and funny videos seem to be working for Nasopure? The Wall Street Journal has more on their marketing: A consultant warned, “Don’t ever show […]

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The Doctor of the Future?

Fast Company: “This is a $2.4 trillion industry run on handwritten notes,” says 33-year-old Dr. Jay Parkinson. “We’re using 3,000-year-old tools to deliver health care in the richest country on the planet.” His prescription: a Facebook-like platform that uses technology, from IM to video chat, to restore the traditional doctor-patient relationship that has been lost

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The Robot Bellhop

This robotic bellhop brings items to your door, and there’s no need to tip. Could automated carts ferry our luggage, or robots bring us room service? This is Savioke’s SaviOne robot, aka Botlr, and it’s used at Starwood’s Aloft Hotels. Watch on Bizopy.

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Florida’s Beer Battle

This video tells the story of a crazy beer law in Florida, and some of the people who are trying to change it. It’s a battle between the state’s monopolistic beer distributor (the Florida Beer Wholesalers Association) and the increasingly popular craft beer brewers. Watch on Bizopy. via Mark J. Perry.

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