Laurie Bennett

Lake Sized Swimming Pools

Worldcrunch: “Live next to a Caribbean beach all year round, anywhere in the world….” The Chilean company Crystal Lagoons has succeeded in making this long overused dream cliche into reality by finding a way to treat the water in swimming pools hundreds of meters in size. The meteoric success of the holiday home complex built […]

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How Birds Barbershops is Different

Entrepreneur on Birds Barbershop: To build trust through branding, says Karen Post, a Tampa, Fla.–based consultant and the author of Brand Turnaround, an entrepreneur must establish a distinct identity. Portman and Rapaport did this by offering standard haircuts at below-market prices—$19 for men, $39 for women—and keeping salons open seven days a week. (“Every salon

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