Let’s face it. Marketing and promotion for your wedding planning business feels like a chore, especially if you’re not as savvy at it as you are planning weddings. However, unless you market yourself, your business goes belly up. Let’s look at a few savvy ways to get your lovable face in front of bridal leads in ways your competition doesn’t have the guts to.
As a business owner, you know only too well that without your customers, your business would grind to a halt. Your customers are your business's lifeblood. You also know that the key to improving your bottom line is expanding your business. Depending on the nature of your business, expansion could mean opening new stores in multiple locations or adding new products or services to your current offerings. However, regardless of your expansion strategy, one thing remains constant: Your customers make expansion possible.
While influencer marketing works well, it’s important to know exactly how well your influencer marketing campaign is working, specifically. Each company wants to see how influencer marketers improve their branding. Hence, tracking your campaign is important. Here are a few ways to do that.
A marketing tool called the "customer journey map" is coming into vogue. This new tool solves some of the marketing mysteries that have bedeviled companies for years. Essentially, it shows how well marketers are doing with customers at every step of the customer's journey. Further, this tool figures to become a relatively common practice in the near future. Here are some of the reasons it’s so effective.
Are you creative, talented, and hardworking? Would you like to turn your website or blog into a reliable engine for passive income? You can do exactly that with affiliate marketing.
It doesn’t matter what type of business you are in. Your website's conversion rate is without a doubt one of the most important aspects of your business. You have to convert those potential customers into paying customers, and good UX design is the key.
There is nothing new about the concept of branding. Business owners have always sought unique and compelling logos and company mottos that appeal to their customers. These days, they also seek to create a company culture that employees will find fulfilling and glamorous. However, there is a new approach to branding today, thanks to innovative startups like Tailor Brands. Read on to learn some of the ways Tailor Brands is empowering small businesses today.
Any new business needs to spend plenty of time and energy on its marketing campaign. That's just what it takes to get a finger hold in your business's target segment and start to carve out a share of the market. Email marketing is an important part of this effort, but it can be fraught with obstacles. The last thing your business needs is to have an email campaign that gets stuck in potential customers' spam folders. Follow these 4 steps to substantially improve the number of your messages that arrive safely in your recipients' inboxes.
If your business is in a place where you have a good volume of passersby, then one or more PVC banners could be worth their weight in gold. For a small initial outlay, you could be exposing your services or promotions to very large numbers of people for a relatively inexpensive price. To learn more, read on.
The goal of quality content creation is to generate useful information that is guaranteed to engage your audience. Only a high level of linguistic prowess and verbal dexterity will properly supply you with content that accurately represents your brand. If you’re unsure about the type of content your business needs, or how to create it, get content for your website or blog from professionals who understand and appreciate the art of content creation.
No matter what type or design of business signs you ultimately choose for your business, your signage must be artistically created and properly mounted. However, these 5 points to consider in your custom wooden business signs can make your selection process a lot easier.
As we near 2018, the “mobile first” mantra should seem like old news to savvy marketers. For the first time in history, mobile officially accounts for more than 50% of all web traffic. If your retail website isn’t already optimized for mobile traffic, or at least responsive to small-screen viewing, it’s time to get on the stick. Use these 7 mobile design tips to turn casual visitors into committed customers.
If you are making any of the mistakes we discuss in this article, stop right now! While you may notice short-term gains, your long-term rankings will suffer. Quality, ethical SEO is the only surefire way to survive in the online world. And in order to deliver quality, you must write, develop and optimize for people—not Google.
Are you still on the fence about building a website for your business? It’s pretty clear that every business needs one these days, yet many business owners still fail to realize the many benefits a website can bring to the table. Recent studies show that 88.5% of people in the US and Canada are internet users. They spend approximately 35 hours a month browsing the web. All this points to the fact that a website can expose your business to more eyeballs, and with the right marketing tactics, you can guarantee that these eyeballs come from your target audience.
If your business sends regular emails to long lists of subscribers, take a look at validating your subscriber lists to make those emails more effective. That's because more robust email campaigns can mean more sales for your business.
Lots of marketers these days have put all of their eggs into the digital basket. However, every good sales director knows that outbound lead generation, including direct mail, means more sales.
Whether it’s a brick-and-mortar business or a pure online one, giving customers something for free can attract more customers and lead toward more sales or other business goals. Free offers can help to enhance a great many of your marketing goals. To find out the best free offers that will work for your business, sit down and think about your business goals, your customer audience, and what might appeal specifically to them.
Regardless of whether you see blogging as a hobby or full time job, it is one of the most profitable ways to generate passive income. And it costs little or nothing to start.