If the last decade has taught us anything, it's that the workplace needs more walls -- not fewer.
What does a 50-year old cake recipe have to do with starting a business?
Content generation not only brings in users, but establishes a level of trust with the users which helps you sell your products easily as they are simply more likely to buy from you. In fact, 6 times more likely.
Here are over one hundred great ideas for promoting your franchise with content marketing.
Focus is the art of limiting your scope to the key function that really matters for the majority of customers.
Have you ever wondered why it seems that all of the magazines in your doctor's office are old? There's a business lesson in here, I promise.
What was most interesting about this whole affair is how little social capital was required in order be taken seriously. Despite the flagrant absurdity of a bagel shop using Kanye West memes to sling bagels, I found that people were surprisingly ready to put up with a little willful disbelief—as long as they were being entertained.
If I was to try to sell you a piece of wood about 3 feet long, how much would you pay? Not much, I assume. A dollar?
LinkedIn isn't just for connecting to people you presently work with, or those you'd wish to work with in the future, it's for connecting with those people that you might work with someday.
Everyone says that your business needs a website. But, guess what? You already have one, and you don't control it. Find out how to take control of your online reputation today.

How to Pay Salespeople

There are three main ways to pay salespeople. Some are better than others, but any of them might be right for your biz.
Setting limits for yourself, whether that involves the money you have to start a business, or the number of words you can use in a book, often delivers better results than keeping your options open.
We live in a world where online hacks are one of the detriments to any company. With technology constantly evolving, companies have to remember that their corporate data needs to be secure. However, you can't just...
Nothing says Thanksgiving quite like a pecan pie. But, pecan pie is more than just a great Thanksgiving dessert -- it also content marketing at it's best.
Believe it or not, there's no secret to online marketing. At least, not any more than there's a "secret" to algebra. Once the fundamentals are learned, the rest is easy.
Non-family businesses can learn a lot from family businesses, especially about trust.
The more things change, the more they stay the same. Many of these brands' slogans are not even close to what they started out as.
Twitter
Why would so many business people spend so much time on Twitter if there weren't a way to make money with it? Turns out that there are at least five ways to profit from Twitter.
Dane explains that the floppy disk isn't obsolete because it stopped working, but because the industry created alternatives that were so much better, and how that relates to growing a business.
A recent survey of over 40,000 small businesses shares some insight into how we brand our businesses. Some highlights include: We Prefer Stories over Statements 58% described their businesses at length, and incorporate company values and long-term visions. 42%...