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Learn Digital Marketing Skills FREE via Google Primer

Learn Digital Marketing Skills FREE via Google Primer Yesterday I received an email in my inbox from Google Primer. I was not too sure what Google Primer was but the email insisted, “Primer is a fast, easy way to learn new business and digital marketing skills in 5-minute bite-sized lessons.” The App was free, sounded […]

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Robotic Process Automation: Your Business’s Next Step?

Robotic process automation, or RPA, consists of software that is used to perform routine tasks which follow a definite set of rules. RPA can process transactions, manipulate data, and trigger responses. It can be particularly useful in the areas of finance, accounting, supply chain management, customer service, and human resources. In short, if you run a business that is dependent upon the continual execution of repetitive tasks, you may be able to turn to RPA to make your life easier.

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A 5-Minute Hack to Eliminate Duplicate Content on Your Ecommerce Store

The phrase “duplicate content” refers to the phenomenon of a single page on a particular website being available from different internet addresses, or URLs. These occurrences are important because they can negatively affect your ecommerce store’s rankings with search engines like Bing and Google. As a matter of fact, some search engine optimization (SEO) experts say that duplicate content is your ecommerce store’s chief enemy in its climb toward the top of the rankings. Fortunately, you’ll find a 5-minute hack here that can minimize or even eliminate duplicate content. Read on for more.

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How Software Testing is Essential for Small Business

Whether you’re a software developer or the owner of another type of small business, software testing is critical for your company. If your business is one of developing software, you owe it to your business—and your customers—to ensure that every piece of software you sell is bug-free and easy to use. Likewise, software testing is important for the small-business owners who purchase that software, too. A new piece of software on your company’s computer network could play havoc with your database and other key systems if you install it without first making sure it’s been thoroughly tested.

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4 Strategies to Make It Easier for Your Customers to Find You

If you want your customers to find you online easily, you’ll need to follow some recognized techniques for search engine optimization, usually referred to as SEO. If the internet’s search engines can’t find you online, your customers won’t find you either. So if you’re building an online business, SEO, as daunting as it can seem at first, is an area you really need to learn about. To get you started, we offer 4 ethical SEO strategies that have been proven to work. 

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What is Augmented Reality & Will It Make Money?

Mobile augmented reality is still quite young but it is already attracting a lot of attention. It is the process of overlaying digital information onto the real world. Think of an app by a rock band where you can insert yourself into the concert with and feel like you are jamming right along with the band members. Technically impressive…yes! The business model, and how you can make money with it, is clearly still evolving.

That’s a polite way of saying mobile “AR” is really cool but no one knows how to use it yet but that doesn’t mean we should not be paying attention.

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