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Marketing Strategies Get Scary

QSR magazine: With Halloween approaching, it is hard to say who is more excited: kids eager to go trick-or-treating or businesses looking to explore frighteningly creative marketing strategies. In the restaurant industry, which has a natural tie-in to the food-centric, sugar-fueled occasion, many companies are offering some sort of Halloween promotion. For example, Onesto Pizzeria

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VETERANS: Own The World’s #1 Rated Internet And Technology Franchise

Veterans Today Network: WSI is an international network in existence for 15 years. Being the world’s largest Internet consulting firm, WSI has been ranked as the #1 Internet Market Services Franchise in Entrepreneur Magazine’s January 2010 Franchise 500 – an honor maintained for 10 years in a row. Additionally, WSI ranks #13 in the Top

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Successful In Casual Dining, East Coast Wings & Grill Turns To Quick Service

QSR magazine: Continuing to outperform others in the casual-dining segment with 26 consecutive quarters of positive, double-digit same-store sales, East Coast Wings & Grill unveiled plans to complement its existing restaurant success with the launch of a quick-service “On-the-Go” concept. The fast-growing casual-dining franchise, known for its 75 flavors of chicken wings, developed the quick-serve

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iPad, The New Babysitter

Originally marketed as a sophisticated e-reader and multimedia toy for adults, Apple’s iPad is finding its true calling as a pricey diversion for cranky, restless tots, reports The New York Post. I’ve been out to dinner several times recently where I noticed parents at nearby tables who had kids with iPads,” says Brooklyn blogger Erica

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The Bistro Solution

QSR magazine: Several years ago, Marriott executives determined they were letting revenue walk out the front doors of their Courtyard hotels, which are tailored to frequent business travelers, or “FBTs.” At the time, Courtyard’s breakfast offering was the full-service buffet, familiar to almost anyone who has ever stayed in an American hotel, and their lunch

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