QSR Magazine.com: Yum! Brands Inc. today announced the appointment of Micky Pant, 54, as president, Global Branding, a newly created position reporting directly to David C. Novak, Yum! Brands chairman and CEO. Pant will also retain his position as chief marketing officer for Yum! Brands’ Dallas-based international division, Yum! Restaurants International (YRI), reporting to Graham […]
Yum! Creates New Global Branding Position Read More »
PowerHomeBiz.com: License India, a division of Franchise India Holdings Limited– Asia’s largest integrated franchise and retail solution provider, is all set to hold Mumbai’s first ever Brand Licensing & Merchandising (BLM) show on the grounds of FRO 2009 – India’s biggest Multicity Franchise & Retail show from 26 – 27 February, 2009 at Nehru Centre,
‘License India’ To Hold Mumbai’s First Ever Brand Licensing Conference Read More »
NewsReleaseWire.com: In a radical departure from the norm, Circle®Brands, an award-winning brand naming firm in metropolitan Detroit, has initiated a branding industry first by identifying industries that are ripe for reinvention and pre-packaging and trademarking the ultimate “speculative†brand identity packages for those industries in order to vastly accelerate impact and time to market. Their
Circle®Brands On Forefront Of Changing Creative Model Of Branding Industry Read More »
Times-Mail: Pizza Express, which has a store in Bedford, will change its name to Pizza X in March. The change was spurred in part over last year’s flap over the chain’s use of the name Big Ten Bargain (first offered in 1988) for one of its pizza specials, said owner Jeff Mease. In September, the
Pizza Express Changing To Pizza X Read More »
Mediapost.com: Economy motel chain Motel 6 www.motel6.com/ is introducing a new logo that, per Olivier Poirot, CEO of parent Occor North America “came from the desire to play off the history of the past and current classic Motel 6 logos, while at the same time modernizing its look. “As we continue to renovate Motel 6
Motel 6 Gets Makeover, New Logo Read More »
Business Wire: Hilton Hotels Corporation today announced the launch of Home2 Suites by Hiltonâ„¢, a new mid-tier, extended-stay hotel concept targeting the savvy, value-wise, extended-stay guest, an under-represented segment of the marketplace. The announcement was made at a special media and developer event prior to the kickoff of the 8th Annual Americas Lodging Investment Summit
Hilton Launches New Focused Service Brand Read More »
SmartCompany.com.au: Fast-food chain Pizza Hut will rebrand several stores to launch its home-delivery pasta service this year, as the chain seeks to cash in on the fast food industry’s downturn-fuelled mini-boom. Pizza Hut, which is owned by United States food giant Yum! Restaurants International, is launching its new “Pasta Hut†brand in order to promote
Pizza Hut Launches New Brand As Fast Food Defies The Downturn Read More »
Economic Times: Liquidity crunch has not stopped brand expansion. Instead, retailers are tweaking strategies to make way for franchisee model, which will let them expand with minimum investment. Falling footfalls in malls and plateauing of demand in tier-I cities have diverted retailers’ attentions to smaller towns, where the demand has remained steady. While bigger retailers
Retailers Use Franchisee Route To Revive Brand Read More »
