Brand

Brands Eye City Addresses

Calcutta Telegraph: Calcutta might witness a welcome spurt in shop-stops in the next few years, provided franchisees get their brands and location right. A two-day interface between brands and franchisees organised by Franchise India and India Franchise Association in the city recently threw up the verdict that contrary to popular belief, Calcutta is emerging as […]

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Fashion Licensing An Opportunity For The Brands To Expand Globally

India Prwire: It now the turn for Fashion Industry to go global as currently domestic fashion industry constitutes 0.2 percent of the global designer wear market which is 162,900 crore and is increasing 9.5 percent annually. License India hosted an exclusive conclave on Indian Fashion & Lifestyle industry in New Delhi, where brands like Kimaya,

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Pepsi Signs On Vijender Singh As Its New Brand Ambassador

Media Newsline: Pepsi the brand that stands for youthfulness, a ‘Can Do’ attitude and ‘Dare for More’ spirit ropes in India’s boxing fame, bronze medalist and one of India’s hottest youth icon-Vijender Singh as it new brand ambassador. Vijender is one of the first sportsmen beyond the realm of cricket who has joined Pepsi’s ambassadorial

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MTY Completes $16.5 Million Acquisition Of Country Style

Pr-Canada.Net: MTY Food Group Inc. (MTY) announced today that is has completed the acquisition of Country Style Food Services Holdings Inc. (Country Style), the second largest coffee and baked goods franchisor in the Ontario quick service restaurant sector for an all cash consideration of $16.5 million, payable on closing and funded through MTY’s cash reserves.

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Co-Branding: Seasons Eatings From HoneyBaked Ham And Bruster’s Ice Cream

Chain Leader: Most people would call it co-branding. But not Jim Squire. “We like to couch it as co-development,” says HoneyBaked Ham Co. and Café‘s director of franchise development of the deal that puts the specialty food retailer and Bruster’s Real Ice Cream under one roof. “It’s two brands operating within the same space.” The

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New Gold’s Gym In Tooele, Utah Sets Single Month Sales Record For Storied Brand

Franchising.com: Gold’s Gym, the world’s leading authority on health and fitness, announced today that during January, 2009 its new Tooele, Utah location has set the company’s single month sales record for new membership revenue. Mary Littlebrant, Vice President of Sales and Marketing for Gold’s Gym of Utah and a 30-plus year fitness industry veteran, led

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Restaurant Design: Mama Fu’s Introduces A New Prototype

Chain Leader: Mama Fu’s is cooking up some fresh, stylish ideas for the design of its Asian eateries, and franchisees are really eating it up. Mama Fu’s Asian House, which specializes in serving quality pan-Asian cuisine at an affordable price, has developed a new, contemporary restaurant prototype that streamlines the construction process, enables franchisees to

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