Branding Strategy Insider: What’s the biggest, fastest moving consumer goods brand in America? The answer isn’t Coke, Gillette or Johnson & Johnson. It’s Great Value, Wal-Mart’s own-label. Thanks to its presence in every one of Wal-Mart’s 4100 US stores, and the fact that more than 5000 stock-keeping units are sold under the Great Value label, […]
Wal-Mart Brand For The Ages Read More »
My second post is up on the The Small Business Marketing Guide. This one is about branding your small business. Large corporate businesses have one advantage over small businesses: they have more people and resources. Because they’re such vast collections of individuals, and it can be difficult for consumers to understand an organization that large,
You Are Your Own Brand Read More »
Mental Floss: Can you imagine if, instead of “TiVo-ing” the latest episode of Lost, you were “Bongo-ing” it? “Bongo” and “Lasso” are just two of the 800 possible names the marketing folks kicked around before settling on TiVo. The final name was cobbled together from “TV” and the engineering acronym “I/O,” which stands for “input/output.”
What’s A Hulu? The Origins Of High-Tech Names Read More »
CIO Today: A little over five years ago, Michael Ball looked at his then-girlfriend’s expensive jeans and decided he could design a much better pair himself. Not long after, Ball, who had no fashion design experience, did just that, creating an ultra-slim fitting line that caught on with the celebrity set in Los Angeles. Having
Selling $300 Jeans In A Down Economy Read More »
