Wal-Mart Brand For The Ages

Branding Strategy Insider: What’s the biggest, fastest moving consumer goods brand in America? The answer isn’t Coke, Gillette or Johnson & Johnson. It’s Great Value, Wal-Mart’s own-label. Thanks to its presence in every one of Wal-Mart’s 4100 US stores, and the fact that more than 5000 stock-keeping units are sold under the Great Value label, […]

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You Are Your Own Brand

My second post is up on the The Small Business Marketing Guide. This one is about branding your small business. Large corporate businesses have one advantage over small businesses: they have more people and resources. Because they’re such vast collections of individuals, and it can be difficult for consumers to understand an organization that large,

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