photo credit: Torley If you are a business that has recently switched to a new and what you consider to be a better business name, then you should know that simply switching the company name is not enough. You have to actually get out there and promote this new name, as suggested on BrandingStrategyInsider. Be […]
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photo credit: woodleywonderworks Today in business rather than having one blog related to your company or a few blogs that you advertise on, more and more business owners are realizing that Brand related communities are the way to go for getting more traffic and business sent their way. But how do you create a truly
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MSNBC: McDonald’s Corp. has began a more than $100 million marketing campaign including TV, radio, print, online and outdoor ads for its McCafe line of espresso drinks. The drinks are now being rolled out to the chain’s 14,000 U.S. locations. The ads portray the drinks as the antidote to a miserable day and aim to
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photo credit: Caveman 92223 Our newest post is up on the Small Business Marketing Guide. It’s entitled Branding: An Effective Strategy and was written by Angela Shupe. Here’s a preview: What does every business have in common? A brand. It might not be the same for everyone, but it is a strategy they all have
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Monday, we gave readers a list of five big name companies and asked them which brand is worth $100 billion? 34 per cent of those responding chose Google. Good choice. Research agency Millward Brown has come out with its annual list and report that ranks the most valuable brands in the world. Unsurprisingly, Google tops
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The Wall Street Journal: Next year, the organization that oversees the Internet will start selling rights to an unlimited number of new top-level domains — the suffixes like .com that appear at the end of Web-site names. Domains likely to appear include those that take their names from popular subjects, types of businesses and geographic
photo credit: Jolante We have all heard the timeless saying of “it’s not personal, it’s business” throughout our lives. Meaning that in business we need to look out for number one….us! While yes there is some level of personalibility even in business, that is in regards to being personal with your customers, your employees, etc,
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photo credit: srqpix There’s a great post up on the Small Business Marketing site, of which I’m a contributor, about personalizing your brand: Vanilla is the most popular type of ice cream in the world. But consumers of vanilla ice cream don’t really care about which brand of vanilla ice cream they are eating. More
Wired: What’s in a name? A rose by any other name would smell as sweet, but if its name ended in “pod,” it might attract the ire of Apple’s shark-like legal team. Apple’s obsession with the blockbuster success of its iPod has driven the corporation to chase down many companies attempting to use the media
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photo credit: dan taylor When it comes to branding there are many important aspects to look at and think of and execute in the best manner possible. But what about the wrong turns in branding that we can learn from? Below is a list of common branding mistakes to avoid in your business. Branding on
