USA TODAY: Picture a mad scientist in his laboratory, cackling with glee as he tries to unlock the secrets of the human mind. Now, consider the unsettling possibility that the scientist may be on to something. Marketing expert Martin Lindstrom is that scientist, caught up in the excitement of research in his new book, Buyology. […]
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arstechnica.com: From gigahertz to bogomips, dot pitch to DPI, it’s hard to exist in the electronics age without getting bombarded by figures that are supposed to help you understand what, precisely, you’re getting for your money. But really, how many of us understand the implications of a few extra megahertz in the memory interface on
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The Lawrence Journal-World: Stay-at-home workers have a simple way to stay sane while working at home: Don’t do all the work at home. “I have to get out at some point during the day,” says Robin Ward, who’s been handling freelance design projects out of her western Lawrence residence since coming to town in 2000.
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Daily Mail: There is a theory that the spark of genius lurks hidden within all of us. Now scientists are developing a ‘thinking cap’ that could turn that theory into practice and unlock the amazing potential of the human brain. The device uses tiny magnetic pulses to change the way the brain works and has
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The New York Times: E-mail has become one of the dominant forms of workplace communication, but new research suggests it also may be the most deceptive. Researchers at Rutgers and DePaul Universities studied how e-mail influenced communication among 48 graduate students. In the study, they told students they had $89. Each student could then divide
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Donald F. Kuratko at IndyStar.com: Many myths have arisen about entrepreneurs. These ideas are the result of a lack of research and understanding. As many researchers in the field have noted, the study of entrepreneurship is still emerging, and thus “folklore” will tend to prevail until it is dispelled with contemporary research findings. Myth 1:
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