Successful entrepreneurs are supposed to be outgoing, risk-taking workaholics. But there are actually nine different types of entrepreneurs, each with their own style and interests, allowing more of us the chance to enjoy the joy of entrepreneur’ing: 1. Adviser: Some entrepreneurs are paid for giving advice, such as lawyers, accountants, and financial advisers. 2. Administrator/Organizer: […]
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You’re probably familiar with the effect of a sumptuous dessert tray wheeled to your table at a fine restaurant. When the cheesecake or torte or flan is within lunging distance, your salivary glands practically demand you order a slice. According to a group of researchers at Caltech, the same kind of marketing could be an
People Will Pay 50% More For Items They Can Touch Read More »
Drivers in North Carolina will have more than just exhaust fumes to smell says the Charlotte Observer. A local grocery chain has erected what is believed to be the country’s first scented billboard. The business partnered with a company that produces smells for hotels, stores and casinos to create their “eau de beef,” a mix
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Have you ever added a pack of gum to your cart while waiting to check out at the grocery store? lf so, you’ve been a victim of impulse shopping. Unplanned purchases not only help drive the economy, but also put shoppers in a better mood by relieving negative emotions such as stress and anger. So
You know when the sign on the bread shelf at Winn-Dixie says “10 for $10,” that’s just wishful thinking on the store’s part, according to a story at Tampa Bay Online. You can just buy one for $1, or three for $3 if that’s all you really need. But the pricing strategy, somehow, seems to
Supermarket Sales, “10 For $10,” Makes You Buy More Read More »
Business Pundit reports that a truly sharp marketer should understand how our brains process information. The “Serial Position Effect” (developed by Hermann Ebbinghaus) assists by explaining how we remember items we see or hear in lists. Ebbunghaus discovered that things shown at the beginning of a list and at the end of a list are
Biz Psych: The Serial Position Effect Read More »
Business Pundit says that business is all about people. That being the case, perhaps we should stop reading management books for advice and start looking at social psychology. Smart marketers and executives have been using the findings of this growing field for decades to close sales, hold effective meetings and get their way in negotiations.
Biz Psych: Door In The Face Phenomenon Read More »
Business Pundit says that business is all about people. That being the case, perhaps we should stop reading management books for advice and start looking at social psychology. Smart marketers and executives have been using the findings of this growing field for decades to close sales, hold effective meetings and get their way in negotiations.
Biz Psych: Foot In The Door Phenomenon Read More »
photo credit: e-magic Throughout our adult life many of us wonder why we do certain things that we do whether it be in our personal lives or our business life. We rack our brains trying to figure out our own behavior and decisions we make. I read an article this morning on OpenForum giving some
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photo credit: h.koppdelaney A recent interview was conducted with psychologist R. Keith Sawyer regarding the creative process and posted on OpenForum. In this interview, Sawyer made many valuable points that could come in quite handy for any business owner. â—Build on ideas that you’ve had before. Such as the ipod, it came from the walkman.
