Does Yelp Help?

Positive reviews can help spread the word about a business, but does a service like Yelp really help businesses bring in more customers? For one entrepreneur, even the negative reviews can help. Bolt Barbers actually displays those negative Yelp comments explicitly on their website. They put them in their window, and they’ve even published a

Does Yelp Help? Read More »

Turn News Events Into Publicity

The best PR programs often leverage a company’s best assets, its subject matter experts, by seizing and capitalizing on the news of the day. Aaron Kwittken at Entrepreneur calls this Carpe Diem PR. Absent new company developments, the key for any company is to secure frequent, meaningful media mentions and buzz, by finding natural ways

Turn News Events Into Publicity Read More »