When you dub yourself as a company bad for your customer’s health, is it a tragedy or publicity when one of your customers has a heart attack while eating a 6,000 calorie burger? For Heart Attack Grill, it could possibly be both. So this story may sound too good to be true: A customer at […]
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Positive reviews can help spread the word about a business, but does a service like Yelp really help businesses bring in more customers? For one entrepreneur, even the negative reviews can help. Bolt Barbers actually displays those negative Yelp comments explicitly on their website. They put them in their window, and they’ve even published a
The best PR programs often leverage a company’s best assets, its subject matter experts, by seizing and capitalizing on the news of the day. Aaron Kwittken at Entrepreneur calls this Carpe Diem PR. Absent new company developments, the key for any company is to secure frequent, meaningful media mentions and buzz, by finding natural ways
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