February 2011

The Bright Side To Social Media

A December blizzard buried the Spot Dessert Bar in two feet of snow. When that happened, business dropped considerably. Worried what it might mean for their business, they took to the Internet and brought those customers back. The Wall Street Journal states that it was because of the offer of half-price hot drinks being offered […]

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Silver Chef Targets Australian Franchisors

Franchising.net.au: Silver Chef, which helps hospitality businesses fund their equipment needs through a Rent-Try-Buy system, has launched a Franchise Accreditation Program, available to franchisors Australia-wide. The program, which has already seen two successful accreditations in Zambrero Fresh Mex Grill and Muzz Buzz Coffee, offers accredited franchisors the ability to approve and provide franchise specific funding

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Franchisors Gather In Vegas

Blue MauMau: The International Franchise Association and its members kick off its fifty first annual convention today in Las Vegas, Nevada.The assembly takes place at the MGM Grand Hotel from Sunday to February 16. Attendance is 1,930 participants, down eight percent compared to a very large turnout for its fiftieth anniversary last year, according to

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Franchise Expert Jerry Darnell Joins Guidant Financial

PR Web: Small business and franchise financing firm Guidant Financial, the largest provider of rollovers as business start-ups in the nation, announced today that Jerry Darnell, former executive team member for BeneTrends, Inc., has joined Guidant’s business development team as the Vice President of Business Development. “Jerry brings a depth of franchise knowledge that we

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