November 13, 2017

These 7 Mobile Design Tips Will Boost Your Sales

As we near 2018, the “mobile first” mantra should seem like old news to savvy marketers. For the first time in history, mobile officially accounts for more than 50% of all web traffic. If your retail website isn’t already optimized for mobile traffic, or at least responsive to small-screen viewing, it’s time to get on the stick. Use these 7 mobile design tips to turn casual visitors into committed customers.

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Common SEO Mistakes Search Marketers Refuse to Abandon

If you are making any of the mistakes we discuss in this article, stop right now! While you may notice short-term gains, your long-term rankings will suffer. Quality, ethical SEO is the only surefire way to survive in the online world. And in order to deliver quality, you must write, develop and optimize for people—not Google.

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5 Reasons Your Small Business Needs a Website

Are you still on the fence about building a website for your business? It’s pretty clear that every business needs one these days, yet many business owners still fail to realize the many benefits a website can bring to the table. Recent studies show that 88.5% of people in the US and Canada are internet users. They spend approximately 35 hours a month browsing the web. All this points to the fact that a website can expose your business to more eyeballs, and with the right marketing tactics, you can guarantee that these eyeballs come from your target audience.

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fmcg

The Post-Brexit Recruitment Challenge for the FMCG Sector

Fears about an upcoming Brexit migration crackdown plague a number of sectors in the British economy, including the fast-moving consumer goods sector, or FMCG. The food industry in particular is warning that a Brexit workforce shortage could have a catastrophic effect, leaving as many as a third of its businesses no longer viable. Moreover, the entire fast-moving consumer goods sector faces a rapidly approaching workforce shortage and skills gap.

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green office

Creating a Green Office Environment Is Easy

Creating a green office space is not as hard as it might seem. As a matter of fact, there is a range of methods you can apply in order to achieve this goal. Furthermore, outfitting your space so as to transform it into green office needn’t be costly. And doing so can often save you money in the long term. Let’s look in more detail at some of the things you can start doing right away.

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4 Money-Saving Hacks for Your Small Business

Small businesses have big appetites for cash. By the time many entrepreneurs blink, their small business has generated yet another expensive bill. Or acquired an unforeseen overhead. So it’s important to take every opportunity to keep your business streamlined. You want to be sure that cash is converted to profit rather than debt. These money-saving hacks for your small business should help you avoid some potential pitfalls.

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4 Ways Employee Development Benefits Your Business

Most organizations hire employees according to the criteria specified by the role they will fill. That just makes good sense. However, for various reasons, some candidates who tick every recruitment box choose to move on sooner than you expect. What’s more, it doesn’t seem to matter how much you’re paying them. One factor is repeatedly cited by workers who choose to move to newer pastures. What is that factor? It is a lack of employee development. Are you weighing the pros and cons of investing in the development of your workforce? If so, here are 4 ways employee development benefits your business.

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