March 2012

Social Networking Is Also Marketing

Wisconsin State Journal: Social media sites allow the public to gather information and make buying decisions about products or services. Because customers spend so much time online, businesses that distribute their message via social media have a greater opportunity to reach and attract new customers and also keep long-term customers. According to Leo Burnett, a […]

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Real Property Management Takes Control Of Their Brand Online With The Aid Of Greenbaum Marketing

Virtual-Strategy Magazine: Real Property Management, the nation’s largest property management company with over 175 offices in North America, has taken control of their brand online. They’re among the new wave of franchise companies that will not compromise any more when it comes to their online presence and building their brand. Their quest to find the

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5-Day Driving New Opportunity

Peterborough Evening Telegraph: A unique management franchise looking to grow across the country has chosen Peterborough as the next area for expansion. 5Day was founded nine years ago in Norwich and specialises in taking learner drivers through all aspects of the driving test in a week, including theory and practical tests. The Norwich company helped

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Taco Bell Teams Up With Fox, MySpace For Web Series

QSRweb.com: Taco Bell has teamed up with Fox Digital Entertainment and MySpace for a branded entertainment web series titled “Let’s Big Happy.” According to ProductPlacement.biz, the seven-episode series will be streamed on MySpace. As the exclusive partner for the first season, Taco Bell will have several product placements, including its new Doritos Locos Tacos. “Let’s

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‎Elevation Burger Joins Line-Up Of Tysons Corner Center Eateries

Franchising.com: Elevation Burger, the rapidly growing, fast-casual restaurant serving great-tasting 100% USDA-certified organic, 100% grass-fed, free range burgers, joined the list of Tysons Corner Center eateries when it opened its 54-seat restaurant on March 20th. Recognized as the nation’s first organic hamburger chain since opening in Falls Church, VA in 2005, Elevation Burger offers a

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Southern Burger Franchisor, Krystal, Sold To Private Investment Firm

Gaebler.com: Krystal, a southern fast-food icon with a successful eighty-year history, recently announced that it has been sold to Argonne Capital Group LLC, a private investment firm headquartered in Atlanta. With more than 6,000 employees and a total of 360 locations across the South, Krystal is a recognized player in the region’s fast food franchising

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Three Key Franchising Trends In 2012

StartupSmart: Prospective franchisees were spoilt for choice at the Franchising and Business Opportunities Expo, recently held in Sydney, which highlighted several key trends in the franchising sector. The expo enabled prospective franchisees to research and compare franchise opportunities, with investment levels ranging from under $10,000 to more than $500,000. The Fair Work Ombudsman was also

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