Franchising Helps Debenhams Expand Overseas
The Franchise Magazine: Debenhams International has been having so much success exporting its business model by franchising, it now has 69 stores spanning 25 markets, including the Middle East, Mediterranean, Eastern Europe, Scandinavia and Asia, which generate a retail turnover in excess of £375 million. Derihon Coquard, Debenhams’ International Business Development Manager, says: “Our unique […]
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