March 16, 2014

Branding Vegetables

Will kids eat more vegetables if they have catchy brand names)? First, the team tested the effect of positive branding on kids in their choice of one vegetable: carrots. For three days, in 5 school lunch rooms in economically diverse areas, cooked carrots were served. On days one and three, no descriptive labels were placed […]

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Chicken Soup + Nursing

When a child is too sick to go to day care or school, working parents often have little choice but to stay home and miss work themselves. Not so for those who live in and around Kennewick, Washington, however, where a new company offers bed rest and supervised nursing care for kids with low-level but

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