2018

Following the Map of the Customer Journey to Business Success

A marketing tool called the “customer journey map” is coming into vogue. This new tool solves some of the marketing mysteries that have bedeviled companies for years. Essentially, it shows how well marketers are doing with customers at every step of the customer’s journey. Further, this tool figures to become a relatively common practice in the near future. Here are some of the reasons it’s so effective.

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The Importance of Providing Perks for Your Employees

Just as important as choosing great employees is the ability to lure them into the fold. And, once employed, small business owners must then find a way to keep their best employees at the company for as long as possible. This is not an easy task. Other companies will likely try to poach star employees away. What’s more, salary and benefits occasionally might not be enough. That’s why small business owners are always looking for different perks to ensure that their staff is the best it can possibly be.

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Elevate Addiction Services Uses SMART Approach to Help Workers End Opioid Dependency

It’s clear to most observers that substance abuse problems in the work environment are a critical issue for both entrepreneurs and workers. The challenge, however, lies in the creation of drug rehabilitation programs and other addiction services. At the same time, these programs need to keep up with the growing problems of abusers.

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How to Avoid Letting Personal Issues Sink Your Business

As much as the business world talks about work-life balance these days, you would assume that perfect harmony between your job and your personal life would be easy to achieve. Sometimes it works out that way, but often it doesn’t. If you’re dealing with particularly weighty personal issues, bringing these struggles with you to the office and projecting them onto your employees, projects, and leadership decisions can be costly. If you don’t get a grip on them, everything at work and home could unravel in a violent and unpredictable fashion.

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What You Should Be Looking for in a Spy App

In a perfect world, no one would even consider using a spy app. Ideally, everyone would behave themselves online and on social media. If that were the case, people wouldn’t feel the need to watch other people’s behavior. But if anything, the Internet and social media have made it easier for people to indulge in sneaky, inappropriate behavior. As a result, spy apps come in handy in those situations. That’s because they provide a way for people to monitor the online activities of others that they might not trust for some reason.

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working late

7 Tips to Survive Working Late into the Night at the Office

Working late can be tough. Working late to catch up on project deadlines, to please a demanding client, or to clock in extra hours because you need the pay makes it even harder. However, sometimes there are things we just have to do, and we have to plow through them. Here are several survival tips that will help you conquer the graveyard shift.

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business ideas

Amazing Business Ideas with Unbelievable Longevity

Are you currently thinking about starting your very own business? If so, your head is probably spinning with business ideas. That’s because you know that before getting too far ahead of yourself, you should first come up with an ingenious idea. And it’s true: your niche can make or break your business right from the very beginning. The good news is that there are plenty of business opportunities that will be sure to last a lifetime. Within this guide, you will discover amazing business ideas with unbelievable longevity.

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