Ask the Readers

Is This Stealing?

A reader wrote: Is using coupons like they are in this video stealing? My wife thinks that since the coupons typically say something like “One coupon per purchase” it is unethical to use them like in this video. I go back and forth, but since the coupon’s rules are that of the product’s manufacturer and […]

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What Is a Franchise? And Is Franchising Right for You?

A franchise, in its simplest definition, is a business opportunity that allows the franchisee (possibly you) to start a business by legally using someone else’s (the franchisor’s) expertise, ideas, and processes. Is franchising for you? This post could guide you toward a decision.

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How to Market Fake Vomit

A reader wrote: I’m struggling in my marketing. I understand that I advertise benefits and not features, but since some of my company’s products are, shall me say, odd, I don’t really know how to do that. Ok, ok, we sell fake vomit and other novelty gags. The products seem to sell themselves when people

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