You may be small, but you're not a disadvantage when it comes to automating your social media and PR.
It's easy for connected workers to work from anywhere with an Internet connection, and book international flights, accommodations, and taxis from their smartphones.
There's a plethora of businesses in the marketplace which provide the same goods and services as you but it's your job as the leader of your company to use every tool available to make your...

Top Tips for Facebook Ads

If your business is already advertising on Facebook and not seeing results, you may not be paying attention to certain crucial tips and tricks.
The Coke recipe is still a secret, and what that has to do with your business.
No firm can function without the efforts of its employees. It's the hard work and dedication of personnel that make the wheels of industry turn. And when people are happy in their roles, they tend...

Will The Gig Economy Last?

In a certain light, the gig economy looks like a dream; after all, full-time employment has been falling for years, but what is the truth?
If you’re not tracking the results of your marketing, you’re not really marketing, you’re just throwing your money down into a wishing well and hoping that someone at the bottom throws even more money back up at you.
Buyers have more information at their fingertips than ever before, yet the same sales techniques which were appropriate for the 1980s are still being used today.

The End of Casual Friday

At some start-ups, Friday is so casual that it’s not even a workday.
When everyone else is trying to automate everything, using a little human intervention can be a competitive advantage.
If you’re planning to use your personal savings to launch a new business, you’ll be happy to hear that many of the costs you’ll incur are tax deductible.
Content marketing encompasses new techniques and methods of sharing information -- spreading unique, helpful bits within the industry or with consumers creates brand awareness, new customers and client loyalty. Businesses should be sharing information from...
Those who forget the past are doomed to repeat it. That adage is true in war, and in advertising.
With the ever-changing social media landscape, you need to keep up with the latest trends and strategies. Here's what to expect in 2015.
If the last decade has taught us anything, it's that the workplace needs more walls -- not fewer.
What does a 50-year old cake recipe have to do with starting a business?
Content generation not only brings in users, but establishes a level of trust with the users which helps you sell your products easily as they are simply more likely to buy from you. In fact, 6 times more likely.
Here are over one hundred great ideas for promoting your franchise with content marketing.
Focus is the art of limiting your scope to the key function that really matters for the majority of customers.