SEO

online presence

4 Tips for Getting a Handle on Your Online Presence

Online Businesses, Running Your Business, SEO, Social Media

The Internet has become truly invaluable to business growth. As a matter of fact,  some companies earn extremely high profits solely by existing online. But what happens when your online presence seems to be getting away from you? What if it has taken on a life of its own and you’re not quite sure how to gain (or regain) control? Fortunately, there are things you can do to get a better handle on your online presence. Here are four tips to get you started.

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incorporating technology

Incorporating Technology: How It Can Help Your Business to Soar

Business Ideas, Entrepreneurs, Online Businesses, Running Your Business, SEO, Social Media

Over the years, more and more business owners have decided that incorporating technology into their business practices and strategies is a good idea. What’s more, they’ve managed to do with great success. In fact, technology has proven to be enormously beneficial for modern businesses. Regardless of the specific niche you’re in, you can pretty much guarantee that incorporating technology will enhance your business. In this guide, we offer insights into technological advancements that can empower your business and bring you better results.

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Common SEO Mistakes Search Marketers Refuse to Abandon

Business Ideas, Content Marketing, Ideas, Marketing, Online Businesses, Running Your Business, SEO

If you are making any of the mistakes we discuss in this article, stop right now! While you may notice short-term gains, your long-term rankings will suffer. Quality, ethical SEO is the only surefire way to survive in the online world. And in order to deliver quality, you must write, develop and optimize for people—not Google.

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5 Reasons Your Small Business Needs a Website

Business Ideas, Ideas, Marketing, Opportunity, Running Your Business, SEO

Are you still on the fence about building a website for your business? It’s pretty clear that every business needs one these days, yet many business owners still fail to realize the many benefits a website can bring to the table. Recent studies show that 88.5% of people in the US and Canada are internet users. They spend approximately 35 hours a month browsing the web. All this points to the fact that a website can expose your business to more eyeballs, and with the right marketing tactics, you can guarantee that these eyeballs come from your target audience.

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The Dangers of Do-It-Yourself SEO

Online Businesses, Running Your Business, SEO

If you’re the type of person to start your own business, it’s most likely that you’ve got a can-do spirit. You’ll try just about anything on your own. In many cases, that means not asking for help or hiring it. When something comes up, you generally think you might be able to tackle it yourself. Then you set about doing a little research or self-training. That might work for some aspects of your business. However, the idea that a business owner who’s not already skilled in best practices for SEO can simply take on that all-important aspect of online marketing can be a costly one.

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brand awareness

4 Tips on Creating Solid Brand Awareness in Canada

Business Ideas, Content Marketing, Marketing, Running Your Business, SEO

Are you looking to start up a business, but have no idea how to go about creating the brand awareness to actually promote it? Brand awareness is important because it’s often the first step in building advertising objectives, so those who have no brand awareness are likely to find themselves with minimal leads and little customer engagement.

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The Mistakes You’re Making with SEO Are Costing You Traffic

Entrepreneurs, Online Businesses, Running Your Business, SEO

As someone who has managed to open your own business or company, you should be proud of your entrepreneurial acumen. But that expertise might not necessarily translate so well into the world of marketing your business online, particularly when it comes to Search Engine Optimization or SEO. There are experts available who know what to do and, just as important, what not to do in this field. That’s why you might want to consider SEO outsourcing for your business. If you do choose to proceed with your SEO efforts, here are some common mistakes you should look to rectify.

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Starting a Home Business? Take Care of These SEO Fundamentals

Home Based Business, Online Businesses, SEO, Starting A Business

Starting your own small business is no easy task, especially if you don’t have a lot of experience with business in general. Even a city like Madison, Wisconsin, can be a challenging environment for a new business. So making your entrepreneur debut from home might be a great idea. If you’re going to do everything yourself, though, you will soon enough find that it’s less rewarding than you might have thought. That’s especially true when you consider the amount of work you have to put in. However, you’ll find it easier to gain traction if you pay attention to some SEO fundamentals.

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SEO case studies

How to Use SEO Case Studies to Find the Best Agency for Your Company

Online Businesses, Running Your Business, SEO

You should never agree to work with an SEO agency that shies away from sharing their SEO case studies or other details about their previous and current clients. Why? It just makes good sense to examine an agency’s SEO case studies before you choose to work with them. How else will you be able to determine the quality of their work? However, knowing what to look for in an SEO case study will help you to make an educated decision about which agency you want to work with. In this article, we look at the questions you should be asking.

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