Search Results for: advised

Industrialists Advised On Product Branding

New Vision: Manufacturers should build strong product brands if they want to benefit from franchising, a senior local investor has said. Amos Nzeyi, the Crown Beverages chairman, contends that attracting franchises into the local market requires brands that adhere to international quality standards and strategic marketing. Franchising involves business systems where companies (franchisers) allow other […]

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David Malcolm Understands What Makes a Successful Company

David Malcom, San Diego entrepreneur, understands what makes a successful company. Good companies establish themselves with foundational building blocks that create a mission, vision, and quality culture within the organization.

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Fear and Greed

Managing Fear and Greed When You Invest in Cryptocurrency

In the world of finance, human emotion also has its own place. There is the so-called market psychology that deals with the underlying reasons why consumers tend to act in a certain way. Learn about the importance of managing fear and greed when investing in crypto.

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Why Are Smart Brands Spending More on Online Promotion?

During difficult economic times, many small brands cut back on their marketing budgets to save money. Ill-advisedly, as it turns out, as this can be the exact opposite of what they need to do to survive. Smart brands, on the other hand, are turning to online promotion.

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