Blue MauMau: Burger King has decided to pull a controversial poster in Europe of a tall Texan and a short Mexican. This is at the heart of the problem: Mexico’s ambassador to Spain said posters released in Europe for Burger King‘s new Tex-Mex style “Texican whopper,” a cheeseburger with chile and spicy mayonnaise, inappropriately displayed […]
Burger King To Change Little Mexican Ad Read More »
QSR magazine: MSA, the Raleigh, North Carolina-based marketing and communications agency, received the prestigious “Agency of the Year” award from Subway Restaurants — the chain’s highest honor for Ad Agencies, at Subway Restaurants’ annual Global Planning Summit held in Orlando. Presented by Subway Franchisee Advertising Trust Fund (SFAFT), the award is given each year to
Subway Crowns Agency Of The Year Read More »
Franchise Key: The Franchise Marketing Awards recognise the industry’s most innovative and effective marketing campaigns for products, services and franchisee recruitment. Now in their fourth year and judged by an independent panel of experts, they attract a wide range of franchises across a variety of sectors. The finalists for the 2009 Franchise Marketing Awards have
Franchise Marketing Awards 2009 – Finalists Announced Read More »
Franchise Wire: Not since the first Guerrilla Marketing book was published in 1984 has there been a better time for franchisees and other small business owners and managers to learn Guerrilla Marketing Strategies. Even with well established corporate marketing programs, the individual initiative and drive of the local franchisee can help support the entire franchised
Guerrilla Marketing For Franchisees ‘Boot Camp’ Seminars Now Available Via Webinar Read More »
Philippine Franchise: POPOY’S GRILL, INC. is a stand-alone outlet that exclusively sells a wide range of dirt free and mouth-watering All Original Filipino Grilled Street Foods with reasonable cost to the consumers. Intending for market leadership in the grilled industry, POPOY’S GRILL gears up for further growth via ambitious expansion program through POPOY’S GRILL Franchise
Popoy’s Grill – Philippine Business Franchise Read More »
Franchise Key: The Franchise Marketing Awards are held in recognition of the industry’s most innovative and effective marketing campaigns for products, services and franchisee recruitment and are now in their third successful year. The awards are divided up into two main categories, both of which contain a number of individual sections. The first category is
13 February 2009 Is The Entry Deadline For The Franchise Marketing Awards Read More »
AdAge.com: Subway has decided to stand by its man despite his bong antics, but the nation’s largest fast-food chain is likely to backburner its first TV campaign starring mega-endorser and Olympian Michael Phelps. “Like most Americans, and like Michael Phelps himself, we were disappointed in his behavior,” Subway said in a statement. “Also like most
Subway Stands By Phelps Read More »
MSNBC: With the new year comes new challenges. As business owners and operators, consumers, and citizens, we know that the climate has changed radically in the last year. However, as I indicated recently in mycolumn–there’s no need to panic. I talked then about cultivating stronger customer relationships, and provided tips on how to do so.
No Better Time For E-Mail Marketing Read More »
Franchising World: The Internet has brought about tremendous change in the way people find and communicate with businesses. Growth in technology has fostered the development of countless new Web-based business tools and services that help people manage their businesses. There are solutions now for everything from online advertising to accounting to collaboration and even employee-performance
Grow Your Franchise With Online Marketing Tools Read More »
Forbes.com: Question: I have an 11-year-old, one-location, profitable retail business that I would like expand faster than my private equity will allow. I think it is a very good franchise model. Your advice on using franchising as a growth vehicle and how to proceed? Answer: Congratulations on your success thus far. My suggestion would be
Dealing With Expansion, Marketing And More Read More »
