AllBusiness: Some franchisors are using some major creative incentives to bring new franchise owners on board. Could the lousy economy be to blame? {Let’s blame something..or somebody!} Those of you who subscribe to this blog know how much my franchise consulting firm has been hurt by the recession. I am seeing 60% less franchise candidates […]
Marketing A Franchise During Tough Times Read More »
AllBusiness: Being part of a franchise system offers tremendous advantages such as, in most cases, instant brand recognition. But it also presents some limitations. Most, if not all, of your promotional initiatives must pass your franchisor’s approval. Despite some restrictions there are plenty of opportunities for individual franchisees to help drive business. 1. Know your
Key Principles Of Franchise Marketing Read More »
Franchising.com: Batteries Plus, the nation’s largest chain focused on the $24 billion battery category serving both retail and commercial customers, has announced the addition of John Twist as Vice President, Franchise and Business Development. Batteries Plus CEO Russ Reynolds is counting on Twist’s knowledge and experience in sales and marketing to help Batteries Plus build
Batteries Plus Hires Marketing Expert To Extend Impressive Franchise Growth Read More »
