Advertising

Business Signage Tips

photo credit: kevindooley One very effective mode of advertising is in the business sign. These can be big, small or in between, and they pack a lot of power! But having the wrong business sign will also pack a lot of the wrong power. You don’t want the wrong message 10 feet tall on the […]

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Online Ad Prices Continue To Fall

The Wall Street Journal: The Internet advertising market, like all markets, responds to changes in supply and demand. In the current recession, demand for advertising is likely to decrease. At the same time, supply of online inventory, page views, is continuing to increase. Social networks and other social media sites in particular are creating masses

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Monetizing Non U.S. Traffic

The Wall Street Journal: For a long time the U.S. dominated overall Internet usage. In the past couple of years this situation has changed. China passed the U.S. as the country with the most internet users this year. Top sites like Yahoo, MSN, Facebook and MySpace all have more users internationally than in the US.

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Selling Ads on Tests and Quizzes

photo credit: billaday Poway Unified School District in Southern California chose to trim the budget for materials instead of cutting staff. Unfortunately, this required teachers to use their own money, beg parents for funds or give fewer tests. Not one to slack on pop quizzes, Calculus teacher Tom Farber has figured out a way around

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MySpace Targets Small Biz Ads

Inc.: MySpace is targeting small-business owners with the release of MyAds, a low-cost do-it-yourself direct advertising application that taps directly into the site’s 122 million users. The new service allows smaller businesses to develop a targeted marketing campaign ranging in price from $25 to $10,000, according to News Corp.-owned social networking giant. It enables owners

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