photo credit: Mike Licht, NotionsCapital.com A lot of business people tend to over look blogs as a great marketing investment. Think about all the times your personally go to search for something, you type in your keyword and up pops 100’s of related topics so you scroll through until you find something that catches your […]
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photo credit: Sister72 When a business owner today is considering different marketing options, their two biggest concerns seem to be low cost and quick to implement and with good reason in uncertain times. Below are a few suggestions of some marketing options for small business owners that fit both those categories. Line of sight. This
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How many times have you seen a trail of paint on the roadway from a spilt can of paint in the back of a painter’s truck? Were you ever tempted to follow the line to figure out where it ended up? I have! Could a non-permanent and non-toxic version of this be used to drive
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photo credit: indi.ca This is interesting. Could it work for your business? Don’t be surprised if you see Col. Sanders out filling potholes. In an unusual cause-marketing push, KFC is tackling the pothole problem in Louisville, Ky. in exchange for stamping the fresh pavement with “Re-freshed by KFC,” a chalky stencil likely to fade away
Idea: Filling Potholes with Ads Read More »
BayNews9: A new trend in advertising can be seen on sidewalks across the Bay area. People stand for hours holding signs, trying to encourage drivers to stop for a minute and spend some of their cash. But does it really work? Yes, say several business owners. Lee Pattison manages flaggers who advertise for Quizno’s. He
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Search Engine Watch: What if everyone whose account was canceled sued Google?” That’s what a Google litigation paralegal asked the judge in a Palo Alto small claims courtroom. The judge ruled in favor of an AdSense publisher who brought a suit against Google for canceling his account without giving reason – and not paying up.
AdSense Publisher Sues Google And Wins Read More »
The New York Times: Terry Gardner, a legal secretary in California, shaved her head for an advertising campaign by Air New Zealand, which had hired her to display a temporary tattoo. She turned around and showed the message, written in henna on the back of her head: “Need A Change? Head Down to New Zealand.”
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Associated Press: Watch an advertisement on a video screen in a mall, health club or grocery store and there’s a slim – but growing – chance the ad is watching you too. Small cameras can now be embedded in the screen or hidden around it, tracking who looks at the screen and for how long.
When You Watch These Ads, The Ads Check You Out Read More »
AdAge: Most marketers looking to get their messages out by using NBC’s popular morning-news program, “Today,” figure they’ll need to spend tens of thousands of dollars for a 30-second spot. And yet Taylor Larouche and her pals were able to snag much more time than that — for free. Larouche, a 20-year-old Penn State student,
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Trendhunter: Speed bumps are becoming an increasingly attractive option to advertise products and services by catching the customer at a moment when he has to slow down his speed and pay attention. The latest is a McDonald’s outdoor campaign by DDB New Zealand that promotes the new McDonald’s Shaker Fries (the ones that come in
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