Books

The Best Biz Books of 2008 – The Big Switch: Rewiring the World from Edison to Google

Fast Company: You’ve heard about cloud computing, but Nick Carr helps you understand it in a way you haven’t before. Using the shift to the electric grid at the turn of the last century as an analogy, Carr lays out a surprising future of utility computing and its ramifications for business and society. Photo by

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The Best Biz Books of 2008 – Sway: The Irresistible Pull of Irrational Behavior

Fast Company: The pioneering work of Nobel Prize-winning economists Daniel Kahneman and Amos Tversky has led to a number of books that consider rational and irrational behavior in a new light. The Brafman brothers tell the story of irrational behavior in business and life and how we can combat it with sharp anecdotes and a

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