Brand Archives

SSP America Launches Pizzavino Brand

Pizza Marketplace.com: SSP America, the North American division of SSP, an operator of food and beverage brands in travel locations worldwide, celebrated the opening of PizzaVino, its 2,328-square-foot pizza and wine concept at Dallas/Fort Worth International’s Terminal D. PizzaVino features authentic, thin crust, Neapolitan-style pizzas made with market-fresh ingredients combined with premium wine selections. The […]

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The Real Man Behind The KFC Brand

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CNN: The Kentucky Fried Chicken Corporation has something to crow about. They’ve just launched a brand new website in honor of founder Colonel Harland Sanders, and they’re inviting his devoted fans to share their stories and memories of the man behind the brand. â€œSanders had an impact on people. They remember that interaction when they

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Industrialists Advised On Product Branding

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New Vision: Manufacturers should build strong product brands if they want to benefit from franchising, a senior local investor has said. Amos Nzeyi, the Crown Beverages chairman, contends that attracting franchises into the local market requires brands that adhere to international quality standards and strategic marketing. Franchising involves business systems where companies (franchisers) allow other

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Pizza Fusion Founders Launch Aggressive Brand Strategy

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Pizza Marketplace.com: Pizza Fusion co-founders Vaughan Lazar, CEO, and Randy Romano, president, have taken the reins in expanding the brand’s identity by launching and announcing several new company initiatives. Lazar has enlisted the expertise of restaurant-branding and social firm DigitalCoco, in order to develop a new digital brand position and increase their overall market presence.

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Promotion Vs. Brand Building: Striking A Balance

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FranchiseUpdate: From what you read in the media, does it feel like 88 percent of ad dollars are still being spent on old media? While the growth rates and trends are shifting toward the Internet without a doubt, the reality is that franchise prospects use multiple media channels and that marketers must be focused on

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Trent Shelves Topshop Plan For Zara Reach

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Business Standard: Plan to open stores for UK clothing retailer scuttled to focus on Spanish brand. Trent, the retail arm of the Tatas, has shelved plans to open stores of UK’s Arcadia Group in the country to focus on Spanish fashion brand Zara, said a person in knowledge of the development. The company had entered

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The Importance Of A Brand: An Interview With Cornell Irons Of Charleyâ€™s Grilled Subs

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TheFranchiseHound: Famous for their hot, fresh made-to-order Philly Steak Sandwiches, Charleyâ€™s Grilled Subs has more than 400 locations worldwide. Founded in 1986, more than 90 percent of all Charleyâ€™s Grilled Subs restaurants are run by franchisees. The Franchise Hound had the opportunity to speak with one of those franchisees â€“ Cornell Irons of the Reno,

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Jubilant Foodworks Valued Almost At Par With Domino’s Pizza Inc

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Economic Times: Investor fad for the Indian consumption story is captured in Jubilant Foodworks, a Domino’s pizzas franchisee, being valued at almost the same as the US owner of the brand with ten times the revenues, raises concerns of irrational exuberance over growth. Last week the stock market value of Jubilant touched a peak of

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Belmonte Launches New Hotel Franchise Brand

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Lodging Hospitality: Calling it â€œthe most franchise friendly brand in the hotel industry,â€ lodging industry veteran Steve Belmonte yesterday launched a new franchise company, Centerstone Hotels. Belmonte, one-time president of Ramada Inns and current owner of Hospitality Solutions, has joined with Neal and Cory Jackson of Key West Inns to create a franchise product he

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Social Media Policy: Your Brand Needs One, But What Should It Say?

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FranchiseUpdate: For several years social media has kept up its position as one of the hottest topics in franchising, and in business in general. Today, most business publications include at least one standing column about social media. While its potential marketing impact has been dissected and analyzed, in franchising quite a bit of that debate

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