The Franchise Magazine: Now that Cartridge Green has achieved its aim of becoming one of Ireland’s leading printing cartridge refill franchises, the company is looking to build on its success by expanding its brand into the UK. Cartridge Green currently has 12 stores in Ireland and, despite the country suffering a major economic downturn in […]
Irish Brand Seeks To Continue Its Success In UK Read More »
The Franchise Magazine: Molly Maid has conducted a survey that has revealed awareness of its brand has increased by seven per cent since 2005. The domestic cleaning franchise commissioned the nationally representative survey to monitor any changes in awareness levels of the Molly Maid brand, and found that the total overall national awareness levels have
National Awareness Of The Molly Maid Brand Increases Read More »
For over 150 years, Taylor of Old Bond Street has been renowned for providing luxury male groom products and it is now franchising its concept for the first time. The Franchise Magazine: When Taylor of Old Bond Street was founded in 1854 it quickly became known within fashionable circles as the place to go for
A Unique Opportunity To Join A Luxury British Brand Read More »
Financial Post: While many large franchisors may prefer to forbid franchisees from administering their own social media profiles to control their brand, some smaller or emerging franchisors might want to consider the benefits of this marketing technique. If a franchisor is going to permit its franchisees to maintain a presence for their respective stores on
It’s Your Name Online So Protect It Read More »
AME Info: Some of the world’s most renowned international food and beverage brands, such as Subway, Whittard of Chelsea and Charley’s Grilled Subs, have been actively seeking regional franchisees across the Middle East this week by participating in the Franchising Middle East (FME) exhibition in Dubai. Branded outlets are on the increase as regional entrepreneurs
Food And Beverage Brands See Franchising Success Read More »
Manila Bulletin: With the success gained so far by the franchising sector as a business strategy for growth, the search for the country’s top franchise brands is now on. This was announced by Atty. Leo Dominguez, chair of the 11th Franchise Excellence Awards (FEA), the highest award of distinction bestowed upon the best in the
Search On For Country’s Top Franchise Brands Read More »
The Atlanta Post: It seems as though McDonald’s has closed the coffin on the clown. Ronald McDonald — the chain’s goofy, red-headed mascot of 48 years — has outworn his welcome under the golden arches in a corporate effort to create a more chic and sophisticated image of Mickey D’s. After increased competition from chains
Ronald Bad For The McDonald’s Brand? Read More »
Forbes: Franchising offers anyone the promise of becoming an instant entrepreneur. While typically more costly, buying a brand-name franchise lets anyone gain access to iconic symbols like McDonald’s “golden arches†and presumably the mouths that follow the gold. Franchises are notoriously difficult to value and compare. Odd, because under US law, franchisors must give potential
The Top Brand-Name Franchises In The US Read More »
Brandingstrategyinsider.com: Yes. The new Starbucks logo, which drops the company name is a bad idea. Dropping the “Starbucks” and the “Coffee” from their logo, and turning their symbolic mermaid into their well-known green coloring is not a strong enough change to create a usable “symbol only” corporate identity. Chief executive Howard Schultz has the right
Starbucks Makes A Splash With New Mermaid Logo Read More »
HotelWorld Network: The master brand and parent company Boomerang Hotels announced the relaunch of Shoney’s Inn and Shoney’s Inn & Suites. “Shoney’s Inn is an iconic US brand and we are very pleased to have finally prevailed in a long running lawsuit to bring this great name back to the economy lodging sector.†said Brendan
Boomerang Hotels Relaunches Shoney’s Inn Brand Read More »
