Music Archives

How â€œGladiatorâ€ and Other Film Soundtracks Help Work Productivity

Modern Business Life: In the year 2000, Ridley Scott released an award winning film starring Russell Crowe entitled, “Gladiator”. Accompanying this film was a stellar and award winning soundtrack by one of the most popular film composers in recent times, Hans Zimmer. The soundtrack contains heroic anthems, soaring French horns, and sweeping strings that heighten […]

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Album Extras Take ‘Freemium’ To Weirdville

Ideas

Wired: Drummer Josh Freese’s musical skills have landed him gigs with major bands, but his marketing genius has generated a huge buzz about his coming solo release. Freese, who’s recorded on hundred of albums and played with top acts like Nine Inch Nails, Devo and A Perfect Circle, roped in famous friends to offer extravagant,

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Music Marketers Target Female Shoppers

Ideas

Billboard: With CD sales dropping fast, the music business is exploring nontraditional ways to expose consumers to recording artists. Among the new sales and marketing vehicles are Tara Leigh Music Party and musicShop. Both launched in November to target female music buyers. Tara Leigh is part of House Party, an Irvington, New York, company that

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Finding Gold Mine In Digital Ditties

Ideas

The New York Times: Joel Moss Levinson always knew he had a calling in life. But it took cheap video cameras, YouTube and some desperate corporations to show him what it was. Levinson’s skill is turning out homemade corporate commercials – what advertisers call a form of “user-generated content.” Companies, frantic to connect with younger

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Music

How â€œGladiatorâ€ and Other Film Soundtracks Help Work Productivity

Album Extras Take ‘Freemium’ To Weirdville

Music Marketers Target Female Shoppers

Finding Gold Mine In Digital Ditties

Red Karaoke Takes Social Networking To A Musical Level

How â€œGladiatorâ€ and Other Film Soundtracks Help Work Productivity