December 28, 2016

How House of Hannie Is Building a Profitable Instagram Following

Source: Shopify Ever wonder how some brands manage to turn Instagram into such a profitable channel with an active and rapidly growing following? Chris Jones is the entrepreneur behind House of Hannie, a collaboration between him and a designer to make and sell casual womenswear, which generates sales almost exclusively from Instagram.  Hear Jones’ story of […]

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Real-Time Marketing: How to Use Trending Moments to Reach a Larger Audience

Source: Shopify I don’t care much for football. But I do care about this: An average of 114.4 million American TV viewers watched the Super Bowl in 2015. And that’s a conservative depiction of potential viewership when you consider how many people are going to stream the event this year and the flood of tweets that’ll

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